15 Cheap Shampoos That Are Just as Good as Expensive Ones, According to Editors Who Have Tried Hundreds

As a beauty editor, I've been lucky enough to try some of the most expensive and best hair care brands on the market. From Oribe to Augustinus Bader, I've tested plenty of luxury shampoos, and honestly, sometimes it's hard to tell the difference when compared to more affordable formulas. Don't get me wrong, salon-quality hair care is worth it when it comes to things such as hair tools or hair masks, but when it comes to shampoo, all I really want is a formula that is going to cleanse my roots without stripping my hair (or breaking the bank).

As it turns out, the whole of team Who What Wear UK feels the same. In fact, some of their favourite shampoos of all time are some of the most affordable options on the market, so of course I asked them to share all of their top recommendations with me. It goes without saying, but when choosing an affordable shampoo, it's still important to keep your hair type and hair needs in mind, but you'll often find that there are plenty of cheaper options available. So, if you're wondering which affordable shampoos team Who What Wear UK can't live without, then keep on scrolling...

@mobinapeiman curly hair

(Image credit: @mobinapeiman)

What to Look for When Choosing a Cheap Shampoo:

If you already have dry hair or you bleach it, you’ll want to avoid shampoos with sodium laureth sulphate (SLS). This is the foaming agent in a lot of shampoos, and while many higher-end shampoos have developed clever alternatives, such as using coconut-derived foaming aids, most cheaper ones still opt for this. The same goes for people who colour their hair, as SLS can lift the colour too.

However, if you have natural, moisture-balanced hair or oily roots, SLS isn’t damaging for your locks. Whatever shampoo you do opt for, just make sure you’re treating your ends to a hydrating mask and protecting your hair from any heat styling you’re doing.

So without further ado, below you'll find the best cheap shampoos that editors actually use.

Eleanor Vousden, Beauty Editor

Hair Type: Thick and Frizzy

Beauty Editor Eleanor Vousden

(Image credit: Eleanor Vousden)

1. Aussie Miracle Moist Shampoo

Grace Lindsay, Junior Beauty Editor

Hair Type: Thick and Naturally Wavy

Junior Beauty Editor Grace Lindsay

(Image credit: Grace Lindsay)

2. UKLASH Hair Shampoo

3. Charles Worthington Grow Strong Activating Shampoo

Brittany Davy, Editorial Assistant

Hair Type: 3C/4A

Editorial Assistant Brittany Davy

(Image credit: Brittany Davy)

4. L'Oréal Paris Elvive Hydra Hyaluronic Acid Shampoo

Megan Storey, Social Media Editor

Hair Type: Wavy

Social Media Editor Megan Storey

(Image credit: Megan Storey)

5. Monday Haircare Moisture Shampoo

Jerrylyn Saguiped, Affiliates Manager

Hair Type: Medium Thickness and Naturally Straight

Affiliates Manager Jerrylyn Saguiped

(Image credit: Jerrylyn Saguiped)

6. Neutrogena T/Gel Anti Dandruff Shampoo for Oily Scalp and Hair

Florrie Alexander, Acting Affiliates Editor

Hair Type: Fine and Naturally Straight

Acting Affiliates Editor Florrie Alexander

(Image credit: Florrie Alexander)

7. TRESemmé Lamellar Shine Shampoo

Keeks Reid, Cosmopolitan Beauty Director

Hair Type: 4B

Beauty director and contributor, Keeks Reid

(Image credit: Keeks Reid)

8. ORS Olive Oil Creamy Aloe Shampoo

9. Noughty To The Rescue Shampoo

10. Cantu Shea Butter for Natural Hair Sulfate-Free Cleansing Cream Shampoo

11. Umberto Giannini Curl Jelly Wash Shampoo

12. Arkive The All Day Everyday Shampoo

Poppy Nash, Managing Editor

Hair Type: Fine

Managing Editor Poppy Nash

(Image credit: Poppy Nash)

13. Aveeno Haircare Clarify and Shine+ Apple Cider Vinegar Shampoo

Georgia Seago, Copy Editor

Hair Type: Thick and Frizzy

Copy Editor Georgia Seago

(Image credit: Georgia Seago)

14. Aveeno Haircare Daily Moisture+ Oat Milk Blend Shampoo

Natalie Munro, News Writer

Hair Type: Thick and Wavy

News writer Natalie Munro

(Image credit: Natalie Munro)

15. Faith In Nature Lavender & Geranium Shampoo

This story was originally published at an earlier date and has since been updated.

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Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.

With contributions from