15 Cheap Shampoos That Are Just as Good as Expensive Ones, According to Editors Who Have Tried Hundreds
As a beauty editor, I've been lucky enough to try some of the most expensive and best hair care brands on the market. From Oribe to Augustinus Bader, I've tested plenty of luxury shampoos, and honestly, sometimes it's hard to tell the difference when compared to more affordable formulas. Don't get me wrong, salon-quality hair care is worth it when it comes to things such as hair tools or hair masks, but when it comes to shampoo, all I really want is a formula that is going to cleanse my roots without stripping my hair (or breaking the bank).
As it turns out, the whole of team Who What Wear UK feels the same. In fact, some of their favourite shampoos of all time are some of the most affordable options on the market, so of course I asked them to share all of their top recommendations with me. It goes without saying, but when choosing an affordable shampoo, it's still important to keep your hair type and hair needs in mind, but you'll often find that there are plenty of cheaper options available. So, if you're wondering which affordable shampoos team Who What Wear UK can't live without, then keep on scrolling...
What to Look for When Choosing a Cheap Shampoo:
If you already have dry hair or you bleach it, you’ll want to avoid shampoos with sodium laureth sulphate (SLS). This is the foaming agent in a lot of shampoos, and while many higher-end shampoos have developed clever alternatives, such as using coconut-derived foaming aids, most cheaper ones still opt for this. The same goes for people who colour their hair, as SLS can lift the colour too.
However, if you have natural, moisture-balanced hair or oily roots, SLS isn’t damaging for your locks. Whatever shampoo you do opt for, just make sure you’re treating your ends to a hydrating mask and protecting your hair from any heat styling you’re doing.
So without further ado, below you'll find the best cheap shampoos that editors actually use.
The Best Cheap Shampoos, as Recommended by Editors:
- Best hydrating shampoo: Aussie Miracle Moist Shampoo
- Best cleansing shampoo: Neutrogena T/Gel Anti Dandruff Shampoo
- Best shampoo for shine: TRESemmé Lamellar Shine Shampoo
- Best shampoo for curly hair: Umberto Giannini Curl Jelly Wash Shampoo
- Best shampoo for fine hair: Aveeno Clarify and Shine+ Apple Cider Vinegar Shampoo
Eleanor Vousden, Beauty Editor
Hair Type: Thick and Frizzy
1. Aussie Miracle Moist Shampoo
"I love Aussie shampoos," says Who What Wear UK Beauty Editor, Eleanor Vousden. "They leave my hair feeling really soft and shiny on a budget. The miracle moisture range is particularly good at hydrating my dry lengths while smoothing frizz." With Australian macadamia nut oil to deeply condition the hair, this shampoo will leave your roots feeling clean without stripping them of moisture.
Size: 300ml
Key ingredients: Australian macadamia nut oil
Pros: Super affordable and nourishes hair
Cons: Might not be best for those of you with oily roots
Grace Lindsay, Junior Beauty Editor
Hair Type: Thick and Naturally Wavy
2. UKLASH Hair Shampoo
"I've been on a hair health journey recently, and this shampoo has been designed to improve scalp health and create the best environment for hair growth," explains Who What Wear UK Junior Beauty Editor, Grace Lindsay. "Pineapple extract and amino acids stimulate the scalp while vitamin B5 nourishes and strengthens. If you're also on a hair health journey, then I highly recommend giving this a go. It's suitable for all hair types and even offers anti-dandruff technology."
Size: 250ml
Key ingredients: Pineapple extract, amino acids and vitamin B5
Pros: Effective ingredients to cleanse and care for the hair
Cons: On the expensive side of affordable
3. Charles Worthington Grow Strong Activating Shampoo
"Another shampoo that has helped on my hair health journey is this shampoo from Charles Worthington," says Lindsay. "It works to keep your scalp healthy and reduce breakage, which is definitely something I suffer with. No, it won't magically reverse years of heat damage, but what it will do is cleanse your scalp and leave your hair feeling a little bit stronger."
Size: 250ml
Key ingredients: Pea sprout extract and nourishing proteins
Pros: Cleanses hair and leaves it feeling stronger
Cons: Not as hydrating as other options in this roundup
Brittany Davy, Editorial Assistant
Hair Type: 3C/4A
4. L'Oréal Paris Elvive Hydra Hyaluronic Acid Shampoo
"I often get really dry hair, so I love how moisturised and nourished this makes my scalp and hair feel," says Who What Wear UK Editorial Assistant, Brittany Davy. "It's also so lightweight. It gives me the silky-looking hair I want without making it too greasy or feeling weighed down."
As the name suggests, this formula is packed with hyaluronic acid, so it's a great choice for dehydrated hair.
Size: 400ml
Key ingredients: Hyaluronic acid
Pros: Super hydrating formula while still being lightweight
Cons: If you don't have dry hair, this might not be the best choice for you
Megan Storey, Social Media Editor
Hair Type: Wavy
5. Monday Haircare Moisture Shampoo
"I love the look of this shampoo and having a pump makes it so much easier in the shower," says Who What Wear UK social media editor, Megan Storey. "My hair smells great and always feels super healthy whenever I use this."
This hydrating formula gently cleanses the scalp and is full of naturally nourishing ingredients such as coconut oil, shea butter and vitamin E.
Size: 800ml
Key ingredients: Coconut oil, hydrolysed rice protein, shea butter and vitamin E
Pros: Great value for money, looks cute and smells great
Cons: Slightly bulky packaging
Jerrylyn Saguiped, Affiliates Manager
Hair Type: Medium Thickness and Naturally Straight
6. Neutrogena T/Gel Anti Dandruff Shampoo for Oily Scalp and Hair
"Neutrogena's T/gel shampoo is the unsung hero of shampoos - not only does it actually work as a gentle anti-dandruff cleansing shampoo, but it always leaves me with great smelling hair and doesn't break the bank," says Who What Wear UK affiliate manager, Jerrylyn Saguiped.
If you suffer with an oilier scalp, this is a great choice. This shampoo works to remove excess oil from the very first wash, and features salicylic acid to fight hair flakiness at the same time.
Size: 250ml
Key ingredients: Salicylic acid and piroctone olamine
Pros: Ideal for oily scalps
Cons: The formula might be a little stripping for those of you with dry hair
Florrie Alexander, Acting Affiliates Editor
Hair Type: Fine and Naturally Straight
7. TRESemmé Lamellar Shine Shampoo
"I've used TRESemmé for years as it's one of the few brands that leaves my hair feeling hydrated and shiny, plus it's seriously affordable," says Who What Wear UK acting affiliates editor, Florrie Alexander. "Also they do smaller bottles which are great for travel!"
Size: 680ml
Key ingredients: Amino acids and ceramides
Pros: Great value for money and adds salon-worthy shine
Cons: Big bottle can be bulky (but can get smaller sizes)
Keeks Reid, Cosmopolitan Beauty Director
Hair Type: 4B
8. ORS Olive Oil Creamy Aloe Shampoo
"The aloe vera and panthenol in this formula counteract any dryness that shampoo can sometimes cause Afro-textured hair, and although it’s far from a cleansing cream, the texture is quite creamy for a shampoo," says Keeks Reid, Cosmopolitan Beauty Director.
Size: 370ml
Key ingredients: Olive oil and aloe vera
Pros: Great for detangling
Cons: Probably too rich for very fine hair or oily scalps
9. Noughty To The Rescue Shampoo
"Noughty formulas are free of silicones and sulphates, so you know that the soft feeling post-wash is thanks to the infusion of ingredients rather than your hair being coated in a faux-silkiness," says Reid.
Size: 250ml
Key ingredients: Sweet almond and sunflower seed extract
Pros: Deeply moisturising and perfect for dry hair
Cons: Probably best for curly or frizz-prone textures
10. Cantu Shea Butter for Natural Hair Sulfate-Free Cleansing Cream Shampoo
"First, if you’re a fan of sugary-cocktail scents, you’ll love the smell of this shampoo," says Reid. "It’s marketed as a cleansing cream, but I would say it errs more on the side of a rich, creamy shampoo."
Formulated with 100% pure shea butter, you know that your hair is going to feel nourished after using this.
Size: 400ml
Key ingredients: Shea butter
Pros: So moisturising that you can skip the conditioner
Cons: Quite a heavy consistency so may weigh finer hair down
11. Umberto Giannini Curl Jelly Wash Shampoo
"I’m a huge fan of the Curl Jelly range, and this shampoo is great for wavy-to-curly hair to gently lift dirt without causing frizz," says Reid. Free from silicones, parabens and sulphates, this formula has been designed to work with your natural curls and leave you with a bouncy finish.
Size: 250ml
Key ingredients: Vitamin B5
Pros: Natural hair texture is left looking bouncy and vibrant
Cons: Beautiful light texture, but might want to pair with a more moisturising conditioner
12. Arkive The All Day Everyday Shampoo
"Created by renowned hairdresser Adam Reed, all of Arkive's affordable hair products are salon-standard, but it's this everyday shampoo that comes highly-rated from me," says Reid. "It removes grease and grime with ease, but never leaves hair feeling stripped thanks to moisture-restoring baobab protein."
Size: 250ml
Key ingredients: Baobab protein
Pros: Great all-rounder that will leave hair smelling and feeling like you've had your hair washed in a salon
Cons: I'd love a bigger bottle!
Poppy Nash, Managing Editor
Hair Type: Fine
13. Aveeno Haircare Clarify and Shine+ Apple Cider Vinegar Shampoo
"I use this shampoo once a week when my hair needs a really deep clean," says Who What Wear UK managing editor, Poppy Nash. "I get a lot of product build up and I feel like this shampoo resets my hair for the week ahead. It has a lovely consistency and smell and although it cleanses the scalp, it doesn't strip the hair so I'm still left with soft, shiny ends."
Size: 300ml
Key ingredients: Colloidal oats and apple cider vinegar
Pros: Cleanses hair without stripping it of moisture
Cons: Probably wouldn't use every day
Georgia Seago, Copy Editor
Hair Type: Thick and Frizzy
14. Aveeno Haircare Daily Moisture+ Oat Milk Blend Shampoo
"I bought Aveeno’s Daily Moisture+ Oat Milk Blend Shampoo on the recommendation of my hairdresser, and as someone who usually only uses salon-grade hair products, I’m really impressed," says Who What Wear UK copy editor, Georgia Seago. "I have quite a dry and itchy scalp, and I find this to be really soothing whilst also leaving my hair feeling hydrated. A lot of shampoos for itchy scalps can strip the moisture from hair, but not this one."
Size: 300ml
Key ingredients: Colloidal oats
Pros: Soothing formula that leaves your hair feeling hydrated
Cons: Best suited for sensitive or dry skin
Natalie Munro, News Writer
Hair Type: Thick and Wavy
15. Faith In Nature Lavender & Geranium Shampoo
"I seem to change shampoos and conditioners often, but one of the few brands that I always come back to is Faith in Nature," says Who What Wear UK news writer, Natalie Munro. "Formulated with active natural ingredients, I find that the products are hydrating enough for my dry hair and always leave it feeling clean."
This vegan formula is paraben and SLS free and is made with 100% natural fragrance and essential oils. The lavender scent is perfect for soothing the mind and scalp.
Size: 300ml
Key ingredients: Organic rosemary, nettle and chamomile
Pros: Soothing scent and natural formula
Cons: Might not be as hydrating as other options
This story was originally published at an earlier date and has since been updated.
Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.
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