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We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever Tried
Your match awaits.
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
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This Underrated Makeup Tool Is the Secret to Defined Lashes
Hint: It's not mascara.
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Bob Hairstyles Suit Everyone—27 Chic Women Who Make Me Want to Cut My Hair
Because short hair looks great on all ages.
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Not Flats and Not Heels—This In-Between Shoe Trend Is Just Right for Spring 2025
It's comfortable too.
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Trust Me, I'm a Beauty Director: These Are the 13 Best Volumising Hair Products for Thin Hair
Plus, all the expert tips you need.
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I’m Ready for a New Perfume—These Spring Scents Are Classy, Fresh and Compliment-Worthy
New season, new scent.
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The 15 Best Moisturisers for Over-40 Skin, According to Experts
They come highly recommended.
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From Bubble Bath to Tiramisu, These Are the Best OPI Nail Colours of All Time
Editors and manicurists have spoken.
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I've Done the Research—These Are the 6 Colours That Look Chicest With Pale Pink
They're making me blush.
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These Leopard-Print Shoes Are Cool, Non-Boring and the Secret to Elevating Basic Outfits
Loafers, ballet flats and boots, oh my!
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My Goal This Season is to Look Smart, Elegant and Incredibly Chic—This Simple Two-Piece Outfit Will Help Me Get There
Suited and booted.
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Most Foundations Make Large Pores More Noticeable—These 10 Are the Exception
They're makeup artist-approved.
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I've Tried Everything—These Are the Best Under-Eye Concealers to Help Disguise Dark Circles
Finally!
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We've Tried Hundreds of Them—These Are the 17 Best Face Serums for Unbelievably Good Skin
Your ultimate guide.
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I've Spent Years Hunting for the Best Conditioners for Fine Hair—Here's My Final Edit
They strike the perfect balance of silky and bouncy.
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Without a Doubt, These Are the Best Foundations for an Effortless Glow
Trust me: I've tried them all.
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After Trying Every Formula Under the Sun, We Officially Name These 11 the Best Shampoos Ever
No bad hair days here.
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9 Outfit-Elevating Basics That Are Well Worth Investing In
Eternal staples.
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Revealed: The Conditioners That Give Our Who What Wear Editors "Best Hair" Status
The hardest-working conditioners around.
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22 Budget Beauty Products That Outperform Their Luxury Counterparts
As told by the editors who actually buy them.
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
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5 Simple Yet Incredibly Chic 10-Minute Outfits That Will See Me Through 2025 and Beyond
Simple really is best.
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Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive
For real.
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Trust Me—This Is the One Versatile Makeup Product You'll Find in Every Who What Wear Editor's Kit
Makeup artists agree it's a staple.
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Trust Me: These Elite Curling Wands Will Leave You With Bouncy, Voluminous Waves
Tried and tested by us.
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I Live in Paris—24 Beauty Essentials I Know French Women Can't Live Without
Vive la beauté.
