7 Brands That Are Just as Strong as Zara

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(Image credit: @kristenmarienichols)

Love Zara and consistently shop the new arrivals section? Same. We’re always down to uncover a fresh Zara find here at WWW HQ. Whether it’s the latest French-girl favourite or a sleek new coat, the offering at the on-trend retailer just always seems to be in line with what we’re coveting at any given moment. But there are actually a few other affordable brands out there that we also hit up for forward must-haves. After all, variety is the spice of life, right? So incorporating a range of affordable brands into our wardrobes is crucial to keeping it unique and robust. Curious about the stores we’re into just as much as Zara? Keep scrolling to check out the brands our editors consistently wear on repeat, and shop their favourite finds from each.

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"& Other Stories is one of my go-to brands. Every time I go on the site, I find so many special pieces mixed in with tons of great basics. The quality is better than a lot of other brands with a similar price point. Oh, and they also have great shoes, which is worth a lot.”

Shop Allyson's must-haves:

2. H&M 

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"I always turn to H&M for both on-trend pieces and basics that hit at a great price point. I especially love their premium collection, which uses high-quality fabrics and always has forward design elements—but you have to act quickly since they always sell out fast.”

Shop Kristen's must-haves:

3. Mango

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"Mango used to be one of those stores I always looked at but never really bought anything from, but over the past year or so, that has completely changed. Mango’s current pieces are right on the money as far as trends and basics go, meaning if you let it, Mango could be your one-stop affordable shop this season.”

Shop Lauren's must-haves:

4. Topshop

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"Topshop is a go-to brand for me. They stock a selection of the biggest trends that are affordable but look so expensive.”

Shop Anna's must-haves:

5. ASOS

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"If I’m on the hunt for affordable items that look designer, I consistently hit up ASOS. Seriously. I have various pieces with forward design elements that consistently get compliments.”

Shop Bobby's must-haves:

6. COS

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"COS has only recently become a must-shop place for me. Its most recent collections have nailed the perfect combination of trend-led and classic pieces. So whether I’m looking for a great Breton or a gorgeous white dress, this is where I’ll be shopping this season.”

Shop Elinor's must-haves:

7. Massimo Dutti

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"Massimo Dutti is a Spanish brand that offers the same sort of chic and polished pieces that Zara does. While the price point is ever so slightly higher than Zara’s, there is a feeling of increased quality.”

Shop Judith's must-haves:

Next up, the biggest spring/summer 2022 fashion trends to know. 

This piece originally appeared on Who What Wear U.S.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.