A Lingerie Expert Just Told Me This Is the Comfy Bra Style Women Want Right Now

As someone who often sleeps in a bra (I am DD+), I find it much more comfortable to have support at all times. Despite my own views, however, I think it’s fair to say that there has been a revolution of sorts going on when it comes to lingerie, particularly when it comes to bras. Comfort has been key for the past few years, and a lot of us are still embracing it. That often means going braless at any given opportunity. But there are plenty of us (including me) who will always require support of some sort. 

Womanhood, a brilliant online lingerie retailer that stocks female-designed brands, revealed that "over 60% of women changed the way they buy lingerie after lockdown.” The brand says soft bralettes with no wiring have become the most popular styles. I reached out to Tanya Robertson, the founder of Womanhood, to find out what’s behind this change in attitude and which non-wired bralettes are the best for all kinds of sizes. And if you're not even sure of your size now, we've got a handy bra size calculator you can use first.

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(Image credit: Courtesy of Womanhood)

"There’s been a complete shift in how women view and buy underwear,” says Robertson. "Women have been realising that they have more of a choice and are finding pieces that match their personality. Not only are people wanting to dress for themselves more, but they’re also able to identify what comfort means to them. With bralettes, there are so many different types of support, coverage, lift and feel.”

While some might be keen to ditch their bras altogether, it’s still worth bearing in mind that a little bit of support is still important. "We change our bra size, on average, nine times in our lives. Of course, this all depends on whether you have children, weight gain, weight loss and also menopause—it’s never one-size-fits-all. Ultimately, support is everything. From underneath to round the side and without support, there’s strain put on our surrounding area [of the breast], even if you don’t think you need it,” says Robertson.

With that in mind, I asked Robertson to recommend the best non-wired bras for fuller busts, smaller cup sizes as well as everyday bras that suit everyone. Keep scrolling for her recommendations, and then go on for more non-wired, soft-cup bras we love. 

For fuller busts:

For smaller busts:

For everyday wear:

Shop the Best Non-Wired Bras

Shop more non-wired bras:

Next up, the three best-selling bras I would recommend.

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Elinor Block