Recently I made my mum share her take on the best fashion items worth investing in. Not surprisingly, her advice was a hit for our readers (just as it’s been for myself and my sisters all our lives), which is why I figured I'd pry some more intel out of her on a new topic. This time, the woman of few words but much good taste (whose name, by the way, is Shirin) gave us the scoop on her favourite brands for buying basics—a topic which, actually, seemed quite fitting, seeing as I also have an affinity for the simple yet crucial wardrobe staples.
Nonetheless, from Gap and Zara to Chanel and Proenza Schouler, she’s got something for the under-£100 shoppers, the investment buyers, and, of course, those who are somewhere in the middle. To see and shop all 12 of the brands that made the cut, just keep scrolling.
Under £100
J.Crew
"J.Crew has the best cardigans."
Nike
Like everyone, my mum is a big fan of Nike's simple (and affordable) sneakers.
Gap
Today I learned that Gap has the softest tanks and pyjamas, most of which can typically be found on sale.
Zara
Like mother, like daughter. The woman loves a good Zara find—namely, its tees, sandals and trousers.
Investments
Ralph Lauren
For timeless blazers, it's Ralph Lauren.
Proenza Schouler
Sounds specific, but apparently Proenza Schouler really excels in the white tops category.
Chanel
According to my mum, "a Chanel tweed jacket is a basic"—and I'm not mad at that.
Armani
If you're looking for a good pair of pants to invest in, Armani is her pick.
Somewhere in the Middle
Mother
These trending pleated jeans would be my pick, while the classic pair below would be my mum's.
Vince
I would have to agree with her that Vince has the best sweaters.
Frame
Another very solid denim brand for simple yet perfect jeans.
Up next? If you buy anything this week, make it these 9 new-in pieces.
This piece was originally published on Who What Wear US.
-
12 Sophisticated Yet Simple Staples That Make Up My Winter Capsule WardrobeFashion people love them.
-
I'm 28, and My Mum Is 68—We Both Adore This £22 Elevated Wardrobe Basic From AmazonYou'll see why.
-
7 Luxurious Brands That Are Changing the Face of the High StreetThe high, high street.
-
How to Build a Capsule Wardrobe With 2024's Biggest TrendsStylish simplicity.
-
I've Worked It Out—This Is How Celebrities Always Look Classy and ExpensiveThe secret is out.
-
I Hired a Pro at Wardrobe Clean-Outs—7 Things She Told Me to Let Go OfBuh-bye.
-
I Asked Our Editors—These are the 7 Most-Worn Pieces in Our WardrobesTried, tested and timeless.
-
I've Been a Stylist for 20 Years—These Are the Key Buys on My Winter 2024 Wish ListListen to the expert.
