The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever

When it comes to covetable handbags, certain brands instantly come to mind: Chanel, Hermès, Gucci… to name but a few. These fashion houses, and many others like them, have created arm candy that's instantly recognisable, distinguished by very deliberate logos and easily identifiable shapes (you could spot the silhouette of a Birkin a mile off). One brand's approach to handbags, however, is much more subtle but isn't any less covetable.
Founded by fashion darlings Mary-Kate and Ashley Olsen, The Row was born with a ready-made fan base. Its mere association with the sartorially blessed twins was enough to cement its status as a serious label back when it launched in 2006. Still, the fact that The Row has stayed not only relevant but also at the forefront of fashion is a testament to its elegant and enduring aesthetic, not its founders' popularity. And if there's one The Row item that we think is worth the investment, it's one of its excellent bags.
Over the years, the Olsens have mastered the art of "less is more." The Row's pieces are finely crafted, and it shows. Up close, you can tell its handbags are impeccably made (making their four-figure price tags more justifiable), while the designs somehow manage to feel trendy but timeless at once. This combination has proven palpable, as The Row bags are considered to be some of the chicest you can invest in.
While The Row's handbag collection can change between seasons, none of its older styles ever feel dated. Unlike many It bags that have come before them, to this day, we see influencers and celebrities alike proudly toting their trusty The Row from years gone by, and not once have they felt passé. Such is the power of clean lines, classic colour choices, and high-quality fabrications.
Scroll below to see the best The Row bags you can currently buy, broken down into the brand's most appealing styles.
The 11 Best The Row Bags to Invest In This Year:
1. THE MARGAUX
2. Marlo
The Row's newest bag style—and it's already amassed a fan following.
3. N/S Park
This refined yet slouchy style is the perfect relaxed shape for everyday.
4. THE SOFIA
5. THE IDAHO
The soft leather allows you to adjust the structure for a whole new look.
6. THE HALF MOON
The Row is synonymous with modern minimalism, and this silhouette embodies that.
7. THE SLOUCHY BANANA
8. THE ANGY
9. THE DALIA
10. THE DEVON
The unique shape makes this a standout addition to any bag collection.
11. THE PIM
A sleek, stylish shoulder bag that will fit everything you could ever need in it.
Shop Other The Row Bags:
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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