When it comes to covetable handbags, certain brands instantly come to mind: Chanel, Hermès, Gucci… to name but a few. These fashion houses, and many others like them, have created arm candy that's instantly recognisable, distinguished by very deliberate logos and easily identifiable shapes (you could spot the silhouette of a Birkin a mile off). One brand's approach to handbags, however, is much more subtle but isn't any less covetable.
Founded by fashion darlings Mary-Kate and Ashley Olsen, The Row was born with a ready-made fan base. Its mere association with the sartorially blessed twins was enough to cement its status as a serious label back when it launched in 2006. Still, the fact that The Row has stayed not only relevant but also at the forefront of fashion is a testament to its elegant and enduring aesthetic, not its founders' popularity. And if there's one The Row item that we think is worth the investment, it's one of its excellent bags.
Over the years, the Olsens have mastered the art of "less is more." The Row's pieces are finely crafted, and it shows. Up close, you can tell its handbags are impeccably made (making their four-figure price tags more justifiable), while the designs somehow manage to feel trendy but timeless at once. This combination has proven palpable, as The Row bags are considered to be some of the chicest you can invest in.
While The Row's handbag collection can change between seasons, none of its older styles ever feel dated. Unlike many It bags that have come before them, to this day, we see influencers and celebrities alike proudly toting their trusty The Row from years gone by, and not once have they felt passé. Such is the power of clean lines, classic colour choices, and high-quality fabrications.
Scroll below to see the best The Row bags you can currently buy, broken down into the brand's most appealing styles.
The 11 Best The Row Bags to Invest In This Year:
1. THE MARGAUX
This black is my favourite.
A bag you're sure to treasure forever.
These sell out so fast that it's best to get on the waitlist stat..
2. THE SOFIA
The brand's simple designs make them exquisitely timeless.
There's something so chic about the slightly elongated shape.
The burgundy Sofia is so elegant.
3. THE IDAHO
The ultimate everyday companion.
The soft leather allows you to adjust the structure for a whole new look.
Throw in everything and go.
4. N/S Park
This one is high on my wish list.
This refined yet slouchy style is the perfect relaxed shape for everyday.
The Park totes come in three sizes: small, medium and large.
5. THE HALF MOON
The Row is synonymous with modern minimalism, and this silhouette embodies that.
This cream leather piece is so luxe.
The unique shape will really set your outfits apart.
6. THE SLOUCHY BANANA
Versatile and chic in equal measure.
The nylon iteration has a sporty feel.
You'll be able to fit so much in the large version.
7. THE ANGY
This sleek black version will go with everything.
The Angy is constantly selling out, so act quickly.
This mint green iteration will freshen up your neutral outfits.
8. THE DALIA
The baguette silhouette in unfalteringly elegant.
So sleek!
I'm obsessed with The Row's raisin shade.
9. THE DEVON
The unique shape makes this a standout addition to any bag collection.
The mini Devon is now available for pre-order.
This chocolate brown shade will be just as versatile as black.
10. THE PIM
A sleek, stylish shoulder bag that will fit everything you could ever need in it.
The light yellow is a nice pop of colour that's not too 'out-there'.
11. THE MYLES
Weekend trips never looked so chic.
Shop Other The Row Bags:
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Is It Just Me, or Is Every Stylish Woman in L.A. and NYC Wearing This Elegant Bag Colour?Sorry, black bags.
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2025 Hasn’t Even Started, But I Know This Fresh Designer Bag Will Dominate ItIt's already on my wish list.
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Iris Law Just Wore the Cult High-Street Bag That London Fashion People LoveThis one will surprise you.
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Louis Vuitton Updates the Iconic Neverfull Bag, and It's as Chic as EverNew It style.
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This Under £1,000 Designer Bag Dominated the Runway—Now Stylish French Women Are Snapping It UpAn icon in the making.
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When Fashion People Invest in Timeless, High-Quality Knitwear This Is The Brand They Turn ToThe best of the best.
