Every Cool Fashion Girl I Know Has One of These Products on Their Shelves

Reed diffusers have never really been my thing. I like my home fragrances to fill the room, smell luxe and look chic while they're at it. Reed diffusers have never seems to tick a single one of those boxes. Traditionally, they were ugly things that possessed sweet, artificial scents. Not that the fragrance was too much of a worry, mind you—they tended to lose their smell after a day or two. 

But those were the reed diffusers of yesteryear. Now it's 2022, and we're witnessing a truly surprising comeback. Yes, the reed diffuser is back on the scene. And not only is it back, but it's also cool. In fact, I can barely scroll through Instagram for two minutes without seeing a reed diffuser displayed chicly on the shelves of fashions coolest. The reason? It would appear that fragrance's most luxurious and desirable names saw potential in the humble reed diffuser—their intrigue resulting in some of the most exquisite home fragrance products I've ever stumbled across in all of my years as a beauty editor.

best-reed-diffusers-299916-1652721805807-main

(Image credit: @HEARTZEENA)

First of all, they look inexplicably good on the shelf. Secondly, the fragrances themselves compliment some of fashion and beauty's most iconic existing scents. And then we come onto just how powerful modern-day reed diffusers are—positioning one on a shelf will keep the whole room smelling exquisite for months (literally).

So, if you're fed up of spending £50+ on candles that last a matter of weeks, a reed diffuser could be just the ticket. Or, if you're anything like me and can't get enough of home fragrances, they could just make the perfect scent-boosting companion to your favourite candle. Keep scrolling to shop the 11 best reed diffusers around (and their perfect product pairings). 

1. Trudon Le Diffuseur Maduraï

Pairs With:

2. Carrière Frères Diffuser La Rose Aime l'Ambre

Pairs With:

3. Bella Freud Ciao Diffuser

Pairs With:

4. Susanne Kaufmann Balancing Room Diffuser

Pairs With:

5. Diptyque The Home Fragrance Diffuser Baies

Pairs With:

6. Miller Harris Tabac Diffuser

Pairs With:

7. Jo Loves A Fragrance Diffuser Fig Trees

Pairs With:

8. NEST New York x Gray Malin Sicilian Tangerine Diffuser

Pairs With:

9. La Montaña Reed Diffuser First Light

Pairs With:

10. Jo Malone London Lavender & Moonflower Diffuser

Pairs With:

11. Molton Brown Delicious Rhubarb & Rose Aroma Reeds

Pairs With:

Next up, the coolest interior experts have spoken—these are the trends to know for 2022.

Explore More:
Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.