As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
I come across so many great pieces but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor would actually consider buying for herself.
I’m always on the lookout for pieces that can make outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Longevity and versatility also play a huge part in the elimination process when I’m thinking about whether something is worth buying. If a piece is good quality and can be dressed up and down, as well as layered up in all seasons, it's likely that you'll get more wear out of it.
So, with this criteria in mind, below, I've curated 29 new-in buys that I've come across lately that have seriously impressed me. Any one of them would add worth to your wardrobe, and you can have full confidence that each piece has a shopping expert's backing.
Shop the New Pieces Really Worth Your Money:
Buttery in shade and in feel, when the sun goes down this spring I'm reaching for Whistles soft suede shirt as a sleek outer layer. Plus, it can easily been thrown in a bag when the weather heats up.
No one wants to spend time figuring out what to wear when the sun is shininig, so if you're looking for a one-and-done piece that is sure to look highly elevated, then this dress should go straight in your basket.
From the brand that's known for exceptional proportion play comes the most spring-ready jacket. Featuring a waisted silhouette, an elegant scoop neck, bold contrasting black buttons and a linen finish, I have a feeling this will move just as quickly as the rest of Aligne's greatest pieces.
In recent years, COS has made a name for itself as the high street store to go to when you want an expensive-looking handbag. For spring/summer 2025, meet the sleek raffia tote that is not only practical but also brings a warm-weather edge to all looks from the office to the beach.
These trousers are a lesson in looking extremely cool and polished at the same time.
If you're not quite pedicure-ready or looking for something that feels more considered than a flip-flop for work, the Dina flats have you covered. The classic shape with just a hint of western via the buckle will compliment all pairings from floaty skirts to tailored shorts.
A well-known secret amongst fashion people is that Arket does the best linen trousers. Classic, lightweight and perfectly tailored, Arket is consistently showing off just how considered its designs are.
The sun has only just made an appearance, and already stylish people have turned their attention to Marks & Spencer's linen-rich dress.
Chunky engagement rings are having a moment thanks to Dua Lipa's reported new style, and I've found myself drawn to the way they can really level up a ring stack. Why wait for someone to pop the question, though, when you can so easily get the look yourself from this buzzy new jewellery brand?
I recently had my first child, and I've decided I want to be a white-floaty-blouse-and-cool jeans-wearing mum this spring. It's just a timeless look, isn't it? Dôen is where I'll be going to buy my one investment top this year.
A studded belt is such an easy way to update your favourite basics for 2025.
A denim shirt is a non-negotiable for me in a spring wardrobe. I bought last year's version of this style and the quality is incredible—I've worn it on repeat but it still looks brand new.
Deck shoes, boat shoes—whatever you call them, they're about to be everywhere this spring. Loafer girlies will love this suede update from Mint Velvet, which is known for excellent-quality buys.
Ciao to my new dream bag. Sorry, I couldn't resist.
An investment piece that will make all your basic outfits look more stylish. I'd wear this with the H&M barrel jeans, COS sunnies and Adidas trainers below for an easy but elevated everyday outfit.
Slouchy, barrel-shaped and as creamy as your single shot oat milk latte—these jeans will be a surefire best-seller.
I'm not saying Sambas are over (I own too many pairs myself to wage that war), but for my next Adidas trainers purchase I'll be opting for the Japan in this colourway. They offer the same easy-to-style retro feel without being absolutely everywhere.
Linda Farrow has joined forces with COS again for an eternally cool sunglasses collab. These rectangular frames are my personal fave.
Wherever you're headed this spring, a refined dress is sure to come in handy. The gold-tone hardware brings together the perfect drape of this dress which also features a thigh-grazing front split.
If you're yet to invest in a great trench coat what's the hold up? Let me guide you towards Mango, which, in my opinion, does the best-quality iterations on the high street year after year.
A simply beautiful pair of timeless leather loafers. You'll reach for these season after season.
Blouses are big news for spring and summer, and my fellow editor put me on to Zimmermann's ethereal style. Now, it's the only thing I want to wear.
Absolutely no notes on this jacket. Don't mind me; I'm just off to find some black capri pants to copy the full look.
If spring was a skirt, there's no doubt it would be this one. I'm predicting we're about to see the blazer and full-skirt outfit combination everywhere, so jump on it now to be a leader, not a follower.
We Who What Wear UK editors don't agree on everything, but we do all believe that Reformation's best-selling Clara cardigan is worth the investment. It's made using beautiful-quality recycled cashmere, but it's also undoubtedly the best lightweight, crew-neck, works-perfectly-over-a-white t-shirt cardigan we've come across. Now, it's available in this pretty pink shade that has sent it straight back to the top of my wish list.
The Will Jacket is a bestselling piece for the brand, celebrated for its ease and polish all in one. Now, find the linen version primed for the warmer months.
Pair these with all of the chocolate-brown items you bought for autumn, and watch as they transform into spring-ready pieces like (Manolo) magic.
Influencer Jessica Skye made me want to add this to my Free People basket immediately. As she proves, it's a great layer to have to hand when the sun goes in.
My favourite shirt brand that I recommend to everyone for timeless wardrobe staples has just launched knitwear, and unsurprisingly, the Bretons are absolutely perfect.
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