As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.
I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.
Keep scrolling and you’ll find 21 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now.
Shop the New-In Pieces Really Worth Your Money:
It's time to welcome knitwear back into the everyday, and I'm focused on this bold red jumper from COS.
Perfect in every way.
The cut of this pair means they'll be worn on repeat.
The shade! The finish! This is sure to move quickly.
Trust Aligne to take a considered approach to this sumptuous knit cardigan. The wrap style design and delicate double-breasted silhouette is undeniably chic.
A new fashion icon, courtesy of Toteme.
Practical and chic in perfect harmony.
Scarf jumpers are the latest autumn trend on the rise, and this one has all my attention.
A coat you'll depend upon for years.
These also come in soft brown suede.
Searching for a nice top to accompany jeans, trousers and skirts? Look no further.
The sleekest autumn dress I ever did see.
A highly chic pump will take any outfit to a whole new level, especially with a dose of The Row's refined design.
Coat season is almost here, and this timeless style will rise to all occasions from office days to elegant evenings out.
The perfect cardigan does exist.
The entire Who What Wear team rave about Everlane's jeans.
Bottega's beloved Andiamo now comes in a smooth leather finish.
You can't go wrong with a pretty black midi, and this Ganni style is the latest on my wish list.
Bring some extra drama to the everyday.
This longline cardigan is as cosy as it is chic.
Comfortable, chic and destined to be a key feature in my wardrobe.
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