Tonnes of New Products Landed on My Desk This Month, But These 10 Were the Best

Graphic of the best new beauty products of the month
(Image credit: Who What Wear UK)

There's no doubt that the best part of being a beauty editor is getting to try the latest beauty innovations. Beauty journalists are amongst some of the (very lucky) first to test out new launches, often weeks or even months ahead of a product's launch date. Whether it's the latest high-tech skincare, the very best hairstyling tools or the most coveted makeup and new fragrance launches, there's a real rush of excitement whenever a parcel arrives at the Who What Wear UK office.

From bronzers and the best moisturisers and cleansers, between myself and our network of beauty experts, virtually no launch goes untested. But with so many new drops every single week, each with claims as groundbreaking as the next, how is anyone actually supposed to know what's any good? Even as a beauty editor, it can often be overwhelming with the sheer amount of choice we're now presented with.

best-new-beauty-products-279503-1662641413289-main

(Image credit: @eleanorvousden)

To cut through the noise, I've put the latest launches and products to the test to see if they're really worth your hard-earned money—because splashing out and ending up with a beauty dud is so disappointing. I dedicated some time this month to testing, trialling and monitoring every single launch that came my way so that I could put all of the best new products into one convenient space. So, if you want to find out which of the best new beauty products made a lasting impression on this tough-to-please editor this month, then you've come to the right place.

Ahead, keep scrolling for the 10 best new beauty products of the month.

February's Best New Beauty Products

1. Sunday Riley Aquamarine Melt Cleansing Gel-Balm

2. TirTir Mask Fit Red Cushion Foundation

Eleanor wearing TirTir cushion foundation

(Image credit: @eleanorvousden for Who What Wear UK)

Eleanor wearing TirTir Mask Fit Red Cushion Foundation in shade 23N Sand.

3. Parfums de Marly Valaya Exclusif

Valaya Exclusif perfume bottle on marble background

(Image credit: @eleanorvousden for Who What Wear UK)

4. Kosas Revealer Extra Bright Colour Corrector

5. UKLash Vitamin C + HA Eye Serum

6. Milk Makeup Hydro Grip Gel Tint

Eleanor wearing Milk makeup grip gel tint in shade 3

(Image credit: @eleanorvousden for Who What Wear UK)

Eleanor wearing Milk Makeup Grip Gel Tint in shade 3.

7. Narciso Rodriguez For Her Intense

Narciso Rodriguez for her intense bottle

(Image credit: @eleanorvousden for Who What Wear UK)

8. Beauty Pie Happy Face No-Stress Jelly Cleanser

Eleanor wearing Charlotte Tilbury eyeshadow palette in Super Neutral

(Image credit: @eleanorvousden for Who What Wear UK)

Eleanor wearing Charlotte Tilbury eyeshadow palette in Super Neutral.

10. Gisou Honey Infused Gloss Hair Mask

Gisou hair mask on bathroom shelf

(Image credit: @eleanorvousden for Who What Wear UK)

January's Best New Beauty Products

Shop More New Beauty Products:

Explore More:
Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.