I'm Obsessed With Zara's Sister Brand—20 Luxe Pieces on My Winter Wish List
If you're anything like me, you've probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand's app on a twice-weekly basis, you've now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That's what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I've found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara's older and wiser big sister: Massimo Dutti.
The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara's parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It's no wonder Kate Middleton's a big fan.) What is worth noting is that, like Zara, there is still work to be done here to make the sizing range more inclusive—many styles only go up to a size 14. Chic clothes are for everyone—retailers, do you hear us?
Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I'm interested in…
Shop the Best New-In Massimo Dutti Items:
I'd wear this with wide-leg trousers and trainers.
A very cute cord mini skirt to wear with tights, ballet flats and a knit.
Massimo Dutti jackets are so sophisticated and surprisingly affordable.
Elegant trousers you can wear with shirts, knits and tees throughout the year.
This is one of the best leather jackets I've spotted on the high street right now.
I love suede and I love a kitten heel so these boots are an immediate yes from me.
Eliza Huber is a New York-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 after almost four years on the fashion team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring The RealReal for discounted Prada.
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