I'm Obsessed With Zara's Sister Brand—15 Luxe Pieces on My New-Season Wish List
Humaa Hussain
If you're anything like me, you've probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand's app on a twice-weekly basis, you've now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That's what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I've found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara's older and wiser big sister: Massimo Dutti.
The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara's parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It's no wonder Kate Middleton's a big fan.) What is worth noting is that, like Zara, there is still work to be done here to make the sizing range more inclusive—many styles only go up to a size 14. Chic clothes are for everyone—retailers, do you hear us?
Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I'm interested in…
Shop the Best New-In Massimo Dutti Items:
A warm-weather essential, this flecked linen blazer is the easiest way to achieve that polished-but-relaxed aesthetic.
Crisp poplin meets effortless elegance in this breezy midi skirt. Just add a classic tank and sandals for a polished, everyday look.
A refined take on the classic polo, this mercerised cotton version delivers a subtle sheen and luxe feel. Ideal for smart-casual layering.
Chic, minimal, and endlessly wearable—these ballet flats with a delicate ankle strap are a wardrobe staple in the making.
Add a little edge to your tailoring or denim with this studded nappa leather belt—subtle, but statement-making.
The ultimate cool-girl leather jacket, designed in soft nappa with an effortlessly relaxed fit. Just throw it on and go.
Classic with a twist, these polished leather deck shoes strike the perfect balance between timeless and trend-forward.
Tailoring, but make it effortless. These flowing suit trousers offer a relaxed yet put-together vibe for work and beyond.
Nautical-inspired and ultra-stylish, this sailor-collar trench coat is a modern update on a classic silhouette.
The kind of bag that only gets better with time—this maxi satchel in braided nappa leather is both stylish and practical.
A preppy knit with a playful twist, this striped vest with side ties is perfect for layering or wearing solo.
The forever shoe. These penny loafers bring timeless sophistication to any outfit, whether styled with tailoring or off-duty denim.
An elevated take on the everyday button-up, this stand-collar poplin shirt is as sharp as it is versatile.
Wide-leg denim is still having a moment, and this mid-rise pair is the ideal mix of structure and comfort.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
- Humaa HussainJunior Branded Content Editor
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