Stock moves fast at H&M. Just when you think you've got all the time in the world to mull over those great knee-high boots, a premium tailored coat or The Row-inspired handbag, it's gone.
Now, this isn't to say that I condone panic buying—I really don't. However, if you feel instantly attracted to an item, can already plot all of the ways you'll wear it on repeat, and it chimes with your personal style and the contents of your wardrobe, then I would say it's sensible not to dilly dally.
Recently, we've seen the Scandi high-street brand upping its game. H&M's bag offering, for example, has dramatically improved to include more elevated leather totes with hardware and detailing that feels more considered than in years before. We've seen a swing towards minimalist tailoring, and an increase in more luxurious knits and tonal separates that come together to assemble a chic, hard-working wardobe.
The latest drops are full of party-season pieces, but look beyond the sequins and you'll see some early signs of big hitters for 2025. I spent a not-insignificant amount of time in the new-in section to provide you with an edit of items that I don't think will stick around... Happy perusing!
Shop H&M's Best New Winter Buys:
Knowing just how popular H&M's tote bags have been lately, this one will not wait for you.
From the khaki colourway to the split hem and funnel neck, this has all the hallmarks of a great affordable jumper.
So, so luxe.
A flattering draped black top will always be a no-brainer.
Animal prints are coming in strong for SS25 and this co-ord looks way beyond its price tag.
Even the skirt worn as a solo piece with black extras is *perfection*.
Another great tote bag to make the decision even harder.
Baggy jeans in neutral hues have become a London-girl favourite.
These are my top pick!
Bermuda shorts started as a trend in the summer and have surprisingly stuck around for the colder months. I predict this suit will be a popular choice for 2025.
Super-clean indigo denim is bubbling up as as trend, so I wouldn't be surprised to see this shirt sell fast.
Chunky gold earrings are coming in strong for next year and these look very premium.
This curved denim silhouette is selling fast at every brand. In such an elegant wash, I expect these to fly.
It's the rich colour of this cardigan that really sets it apart.
Mismatched buttons make this piece look a lot more considered than you'd expect on the high street.
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It's Rare to Find These Designer-Looking H&M Jeans In Stock—Three Editors Put Them to the TestAnd they've just been restocked.
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I'm Calling It: These Classic Flats Are Set to Be the Most Stylish Shoes of 2025 (and Kendall and Hailey Agree)They make jeans look so elegant.
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I Spent Hours Trying On Loafers—These 3 High-Street Styles Are the Best I FoundSophisticated and affordable.
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From Affordable Finds to Investment Buys, These Are the Best Snow Boots for Every BudgetToasty feet guaranteed.
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2025 Has Only Just Begun, But H&M Is Already a Season Ahead With These 6 Key TrendsFrom the runway to the high street.
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Chic, Timeless and Pure Luxury—These 14 Cashmere Coats Are the Ultimate Fashion InvestmentAnd you'll be so cosy.
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H&M's Expensive-Looking Cardigan Is Destined to Sell Out Again—4 Ways I'm Styling It This WinterOutfit inspo ahead.
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The Stats Don't Lie—These Are the Bestselling Fashion Buys of 2024And they're coming with me into 2025.
