I've Tried Basically Every Glossier Product—This Is What I Really Think

If there’s one beauty brand that gets our heart beating like no other, it has to be Glossier. Uniting product lovers, fashion girls and beauty editors alike with its charm, Glossier was an instant hit with the Instagram generation when it launched back in 2014. (Remember back when the beauty hashtag was a landscape of HD brows and contour?) In fact, I can guarantee that you’ll spot at least one of the best Glossier products in the makeup bag of every cool girl you know.

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(Image credit: @BROWNGIRLHANDS)

Glossier products are beloved by editors and influencers alike. 

Of course, much of the brand’s success is down to its digital-first approach to both product development and brand marketing. Glossier has been able to harness the online community that she'd created via Into the Gloss and Glossier's own Instagram page to encourage communication with customers and garner genuine feedback on everything from packaging to product type. In fact, one of Glossier's first cult products—its Milky Jelly Cleanser (£16)—is the result of a post on Into the Gloss in which Glossier directly asked readers what their dream face wash would be like.

This unique relationship between customer and brand has been a major disruption to the beauty industry as we know it, and consumers are now beginning to expect this level of transparency from brands across the board. However, there’s no denying that the brand’s aesthetic is also integral to its appeal: Dewy skin, pale-pink packaging and free stickers with every order have an undeniable allure. 

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(Image credit: @MICARICKETTS)

The Glossier line-up continues to be seriously impressive. 

So when Glossier finally launched in the UK back in October 2017, I was ready and waiting to log on and check out with a basket full of Boy Brow, Cloud Paint, Haloscope and all the other cult products I'd been pining for on the other side of the Atlantic for the previous three years. But was it worth the wait? In a word: absolutely.

Almost five years later, I can honestly say that there is now a huge number of Glossier products with a permanent home in my beauty stash. With the number of products that I rotate in and out of my routine on a monthly basis due to my job, that's high praise indeed. Of course, having tried basically every product that the brand makes, there are also some things that just haven't worked for me along the way. But if you're thinking about shopping for Glossier and aren't sure where to start, here's my full breakdown of the brand's biggest hits and what I genuinely think.

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(Image credit: @MICARICKETTS)

Ahead, keep scrolling to find out more and shop my favourites.

1. Skincare

Glossier Milky Jelly Cleanser

Glossier Cleanser Concentrate

Glossier Universal Pro-Retinol

Glossier Milky Oil

Glossier Solution

Glossier Priming Moisturizer

Glossier Priming Moisturiser Rich

Glossier Balm Dotcom

Glossier Invisible Shield

Glossier Super Pure

Glossier Super Glow

Glossier Super Bounce

Glossier Mega Greens Galaxy Pack

Glossier Moisturizing Moon Mask

Glossier Priming Moisturizer Balance

Glossier Futuredew

2. Makeup

Glossier Monochromes

Glossier Ultralip

Glossier Solar Paint

Glossier Perfecting Skin Tint

Glossier Stretch Concealer

Glossier Boy Brow

Glossier Brow Flick

Glossier Haloscope

Glossier Lidstar

Glossier Generation G

Glossier Cloud Paint

Glossier Lip Gloss

Glossier Wowder

Glossier Lash Slick

3. Body

Glossier Deodorant

Glossier Body Hero Daily Oil Wash

Glossier Body Hero Daily Perfecting Cream

Glossier Hand Cream

Glossier Body Hero Dry-Touch Oil Mist

4. Fragrance

Glossier You

Glossier You Solid

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Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.