The Holy-Grail Product My 73-Year-Old Mum Uses to Make Her Look 20 Years Younger

While ageing isn’t front of mind for everyone, there’s no harm in staying across the latest innovations specifically designed for mature skin types. For me, however, it is just a part of my job as a beauty editor. I get to experience, write, and learn about the newest beauty products and beauty trends hitting the beauty industry, but I also get to interview and get to know the artists and experts who execute and create them. That said, I also feel lucky to have a beauty-loving, 73-year-old makeup artist mum who I can consult about anything and everything. (My poor father never gets a word in when we have a family catch-up call. Sorry, Dad!)

An image of Who What Wear beauty editor, Erin Jahns, with her 73-year-old makeup artist mother.

(Image credit: @erin_jahns)

Being a 73-year-old product junkie and also a Tucson-based makeup expert who specialises in educating older women about makeup and skincare, my beautiful mum knows a thing or two when it comes to choosing products like the best tinted moisturers for mature skin.

Oftentimes (but not always), when I try to foist my favourite formulas on her, she turns up her nose or doesn't like them, citing reasons I simply don't think of like wrinkles, pigmentation, and other skin issues that arise as we get older. Sure, I might have annoying acne that my mom doesn't have to deal with, but she battles fine lines, dryness, age spots, and other symptoms of ageing skin I (obviously) lack experience with.

An image of Who What Wear beauty editor @erin_jahns.

(Image credit: @erin_jahns)

It's no secret my mum looks about 20 years younger than her actual age, and in addition to taking really amazing care of her skin, her expert knowledge about strategic products like the best concealer for mature skin contributes to people never guessing she's a septuagenarian.

Ahead, she's sharing the 10 best concealers for mature skin she uses and/or recommends to her older clientele. Then, because I can never resist adding my two cents, I'm following up with all of my favourites, which, thanks to their hydrating and skin-perfecting perks, are great options as well. Keep scrolling for 20 of the best concealers for mature skin that money can buy.

The Best Concealers for Mature Skin, According to an Expert

1. Laura Mercier Real Flawless Weightless Perfecting Concealer On1

2. Clé De Peau Beauté Concealer Stick

3. Lancôme Effacernes Concealer

4. Maybelline Instant Anti Age Eraser Concealer

5. Tarte Shape Tape Concealer

6. L'oréal Paris Infallible More Than Concealer

7. It Cosmetics Bye Bye Under Eye Illumination Concealer

8. It Cosmetics Bye Bye Under Eye Concealer

9. Nars Radiant Creamy Concealer

10. Beauty Pie Everyday Great Skin

11. Hourglass Vanish Airbrush Concealer

12. Too Faced Born This Way Super Coverage Multi-Use Concealer

13. MAC Studio Fix 24-Hour Smooth Wear Concealer

14. Charlotte Tilbury Magic Away Liquid Concealer

15. Urban Decay Stay Naked Correcting Concealer

16. Benefit Boi-Ing Cakeless Full Coverage Liquid Concealer

17. Armani Beauty

18. Huda Beauty #Fauxfilter Luminous Matte Liquid Concealer 

19. Shiseido Synchro Skin Self Refreshing Concealer

20. Merit Beauty The Minimalist

21. Kosas Revealer Super Creamy and Brightening Concealer

What to Look For in a Concealer For Mature Skin?

If your skin is showing signs of ageing, like looseness, dryness, fine lines, wrinkles, and hyperpigmentation, then it's important to take this into consideration when choosing.

"All of these factors will impact the way that concealer applies to, sits on, and looks on the skin," says makeup artist Lucy Hart. "It's also important to consider what you want from a concealer," she adds.

"Concealer won't hide deep lines and wrinkles, but it will help to even out skin tone and reduce the appearance of pigmentation or redness.

How Do You Pick Your Shade of Concealer for Mature Skin?

As with foundation, if you can try concealers in-person, you'll have a much better chance of finding an accurate shade match.

Hart recommends swatching concealers on the jawline to find your shade. "If you want something to brighten your under-eyes, you may wish to go shade lighter, but for general use and for concealing redness and pigmentation, choose something that matches your natural colouring."

How Do You Apply Concealer to Mature Skin?

"Build your concealer in light layers, especially near the eye area, which is prone to creasing," advises Hart. "Concealer will emphasise lines, wrinkles and texture if it's applied too thick, so remember, less is more." To keep layers light, she recommends using a sponge to apply concealer with a gentle bouncing motion.

How Do You Stop Concealer From Creasing on Mature Skin?

According to Hart, application is key. "This is why light layers of application is so key for mature skin," she adds. "Ensure skin is well-hydrated so skin is plumped up with moisture before your makeup goes on, and if you can avoid applying in areas where you have deep lines, then do so."

This article was published at an earlier date and has since been updated.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over five years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.

With contributions from