The Holy-Grail Product My 73-Year-Old Mum Uses to Make Her Look 20 Years Younger
I'm pretty lucky. Not only do I have a job where I get to experience, write, and learn about the newest beauty products and beauty trends hitting the beauty industry, but I also get to interview and get to know the artists and experts who execute and create them. That said, I also feel lucky to have a beauty-loving, 73-year-old makeup artist mum who I can consult about anything and everything. (My poor father never gets a word in when we have a family catch-up call. Sorry, Dad!)
Being a 73-year-old product junkie and also a Tucson-based makeup expert who specialises in educating older women about makeup and skincare, my beautiful mum knows a thing or two when it comes to choosing the best products for mature skin. Oftentimes (but not always), when I try to foist my favourite formulas on her, she turns up her nose or doesn't like them, citing reasons I simply don't think of like wrinkles, pigmentation, and other skin issues that arise as we get older. Sure, I might have annoying breakouts that my mom doesn't have to deal with, but she battles fine lines, dryness, wrinkles, age spots, and other symptoms of ageing skin I (obviously) lack experience with.
It's no secret my mum looks about 20 years younger than her actual age, and in addition to taking really amazing care of her skin, her expert knowledge about strategic products like foundation, highlighter, and concealer also contributes to people never guessing her true 73 years. Ahead, she's sharing the 10 best concealers for mature skin she uses and/or recommends to her older clientele. Then, because I can never resist adding my two cents, I'm following up with all of my favourites, which, thanks to their hydrating and skin-perfecting perks, are great options as well. Keep scrolling for 20 of the best concealers for mature skin that money can buy.
My Mum's Holy-Grail Concealers for Mature Skin:
See the Best 7 Concealers for Mature Skin, Listed:
1. Best for Dry Skin: Laura Mercier Flawless Fusion Ultra-Longwear Concealer
2. Best for Under-Eyes: Lancôme Effacernes Waterproof Protective Undereye Concealer
3. Best for Oily Skin: Tarte Shape Tape Concealer
4. Best for Breakouts: NARS Radiant Creamy Concealer
5. Best Affordable Concealer: E.L.F. Cosmetics Hydrating Camo Concealer
6. Best for Easy Application: Charlotte Tilbury Magic Away Concealer
7. Best Luxury Concealer: Shiseido Synchro Skin Self-Refreshing Concealer
See Our Ultimate List of the Best Concealers for Mature Skin:
This is one of Erin's favourite concealers, and I'm so glad she turned me on to it. Even though I'm pretty particular when it comes to concealers, it was love at first doe-foot applicator touch to the skin with this concealer. (And, by the way, the doe-foot applicator is flat on one side, which ratchets up the ease of application even further.) This formula absolutely glides on, yet it’s not too thin and almost feels cool to the touch. It’s medium to full coverage and very hydrating—which is a criterion at the top of my check-off list for more mature skin since it tends to be drier. It’s easily buildable and feels featherlight on the skin. And it has blurring properties to boot.
Pros: Hydrating formula
Cons: It can be hard to figure out your shade
Can I really give the second top spot to a concealer I’ve never tried? This is one of the most iconic concealers on the market, makeup artists and celebrities love it, and I know Erin has tried it and can vouch for it as well. I’ve heard other women absolutely rave about this product. Even though it’s in a stick formulation (which is definitely not my favourite applicator choice), the high-quality formula is designed to glide on smoothly—be it underneath your eyes or atop discoloration. Very little is needed, which is really good to hear, especially since one of the reasons I haven’t yet tried it is because of the sticker shock price tag of £55. The only other negative is that the shade range is still quite limited compared to some other top formulas.
Pros: A multitasking formula
Cons: Limited shade range
This concealer is sheer to medium coverage but buildable. I’m not crazy about the squeeze tube applicator since it’s so easy to squeeze out more than you need, but the creamy, easy-to-blend quality of this concealer scores big points. Plus, it won't get cakey underneath your eyes or over mature skin with fine lines, wrinkles, or other textural issues.
Pros: Lighweight texture
Cons: Fiddly to apply
This is a concealer formula I've had in my arsenal forever. It has a semi-matte, semi-satin finish, but the consistency is quite creamy and sheer to medium in coverage. You can definitely build it up and layer it depending on how much coverage you need. I love how affordable it is, but I often find myself reaching for it and then drawing my hand back and going with a different concealer. The reason? I'm not really a fan of the foam-like applicator ball. But the concealer formula itself is definitely one of the better ones out there for more mature skin! Especially if you're on a budget.
Pros: Affordable price point
Cons: Not a very hygienic applicator
This may be one of the most talked-about concealers ever. It has a lovely, thick, creamy consistency and is quite opaque, so a little goes a long way. The only hesitation I have in recommending it is that some people find it drying on the skin, which can be problematic if you have mature skin. I recommend trying to get a sample to see if it works with your skin type.
Pros: Really good coverage
Cons: Can feel heavy and drying
This is quite a lightweight and radiant formula, which can sometimes be a drawback as it can highlight texture. However, if you’re looking for a non-heavy concealer that has a lovely soft glow and solid coverage, this is a great affordable option for mature skin.
Pros: Light and easy to blend
Cons: Can emphasise texture
This is a great concealer if you have mature AND dry skin. It’s full-coverage with some luminosity and great hydration. It’s highly pigmented, very long-lasting and comes in 12 shades. A little of this concealer goes a very long way. Once again, some women might not like how luminous this concealer formula is, but if you like some glow, this is one of the best concealers for mature skin.
Pros: Highly pigmented
Cons: Limited shade range
This concealer comes in a whopping 48 shades, so you will definitely find your match. This has full coverage with more of a matte finish compared to the other It Cosmetics concealer formula above, which is more luminous. It’s highly pigmented with good-for-your-skin peptides as well.
Pros: Versatile shade range
Cons: Heavy formula
This is a beautiful, hydrating formula that provides full coverage—and a great range of shades (30). I first tried it because Erin usually has it with her when she comes to visit us, and she told me most beauty editors she knows and celebrity makeup artists she's interviewed are also fans. It's one of the few concealers out there that has satisfying coverage without looking thick and heavy. It lives up to its famous name!
Pros: Works really well for breakouts
Cons: Runs out quickly
E.l.f.’s Camo Concealer has been a long-time favourite, but this newer version has a more hydrating formulation, which makes it an even better option for those with mature skin. It's also affordable and has a pretty good variety of shades to choose from.
Pros: Affordable price point
Cons: Always sold out
Shop My Beauty-Editor Approved Concealers for Mature Skin:
Shop the products:
Price shown is members price.
With a hydrating hyaluronic acid and shea butter formula, this hydrates as it conceals to leave skin plump and blurred. This is ideal for concealing around the eye area in particular, as many concealers are prone to creasing.
Pros: Skin-friendly formula
Cons: You need a Beauty Pie membership for the lower price
One of Hourglass's best product launches is not only my newest favourite product this year but backed by Rosie Huntington-Whiteley to boot.
Pros: Glowy finish
Cons: Coverage needs to be built up
I love how hydrating this concealer is from Too Faced. Plus, the coverage flexibility is amazing. You can keep it sheer or really build it up—I've even used it as a foundation for days I want something a little lighter. It's one of those products I have in multiple shades and throw into all of my bags.
Pros: Versatile formula
Cons: Can feel heavy
Everyone in the beauty industry knows about and loves MAC's iconic foundations. (They're a staple on red carpets and film sets alike), but let's not forget the brand makes amazing concealers as well. This one has a lightweight, fluid texture that blends seamlessly into skin without any caking or creasing.
Pros: Longlasting formula
Cons: Can feel thick and heavy
I love this concealer so much. Not only is it creamy, easy to blend, and hydrating, but a little goes a long, long way, so you get major bang for your buck. It also has the added perk of making your complexion look poreless.
Pros: Easy to apply
Cons: Applicator can get clogged
This concealer is named Stay Naked for a reason. It provides full coverage against dark circles and any imperfections while literally disappearing into the skin. Plus, I swear it doesn't crease, which feels pretty groundbreaking. (Most concealers crease—even if their packaging tells you they won't!)
Pros: Full coverage
Cons: Can feel heavy
I live in L.A. and any formula that can withstand a full workday, a workout, and the L.A. heat and sun (without looking mucky and dry by hour seven) is a winner in my book.
Pros: Longlasting formula
Cons: Runs out quickly
A makeup artist favourite that provides seamless, durable coverage. If you're a fan of Armani's cult-classic foundation, you'll want to add this foundation to your repertoire as well.
Pros: Gives a natural, skin-like finish
Cons: Expensive price point
This concealer from Huda Beauty is truly like a real-life blurring filter. It's hydrating, full of skin-loving ingredients, and makes your face look airbrushed in the best way possible.
Pros: Blurs and smooths skin
Cons: Can emphasise dry skin
I'm OBSESSED with this concealer. It's seriously so good and looks and applies like velvet. It's hydrating and makes even my dark, dry under-eyes look bright and smooth. Plus, it has some cool technology like Shiseido's ActiveForce Technology, which staves off sweat, oil, and creasing; a Responsive Sensory Technology, which effortlessly adapts to the condition, tone, and texture of your skin; and last but not least, a Smart-Correcting Powder, the magic behind its smoothing and perfecting expertise.
Pros: Great for under-eyes
Cons: Expensive price point
Part concealer and part foundation (basically, you can build the coverage to your desired intensity), this scribble-on crayon is oh so easy to apply (and reapply) on the go.
Pros: Easy to apply
Cons: Isn't available in stories to try on in-person
There's a reason why this concealer is always sold out. Lighweight but pigmented, it lends itself well to all skin types and lends itself well to everything from brightening dark under-eye circles to covering redness and pigmentation.
Pros: Inclusive shade range
Cons: Always sold out
What to Look For in a Concealer For Mature Skin?
If your skin is showing signs of ageing, like looseness, dryness, fine lines, wrinkles, and hyperpigmentation, then it's important to take this into consideration when choosing. "All of these factors will impact the way that concealer applies to, sits on, and looks on the skin," says makeup artist Lucy Hart. "It's also important to consider what you want from a concealer," she adds. "Concealer won't hide deep lines and wrinkles, but it will help to even out skin tone and reduce the appearance of pigmentation or redness.
How Do You Pick Your Shade?
As with foundation, if you can try concealers in-person, you'll have a much better chance of finding an accurate shade match. Hart recommends swatching concealers on the jawline to find your shade. "If you want something to brighten your under-eyes, you may wish to go shhde lighter, but for general use and for concealing redness and pigmentation, choose something that matches your natural colouring."
How Do You Apply Concealer to Mature Skin?
"Build your concealer in light layers, especially near the eye area, which is prone to creasing," advises Hart. "Concealer will emphasise lines, wrinkles and texture if it's applied too thick, so remember, less is more." To keep layers light, she recommends using a sponge to apply concealer with a gentle bouncing motion.
How Do You Stop Concealer From Creasing?
According to Hart, application is key. "This is why light layers of application is so key for mature skin," she adds. "Ensure skin is well-hydrated so skin is plumped up with moisture before your makeup goes on, and if you can avoid applying in areas where you have deep lines, then do so."
Opening image: @erin_jahns
This article was published at an earlier date and has since been updated.
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
- Grace DayFreelance Beauty Editor
-
I've Tried So Many Acne-Friendly Makeup Products—These 15 Are Worth Your Time
Tried and tested.
By Grace Day
-
Next in Beauty Awards 2024: The Winning Makeup Products
The best in beauty.
By Eleanor Vousden
-
I've Heard Victoria Beckham's New Concealer Is a Total Game Changer, So I Put It to the Test
My full review.
By Grace Lindsay
-
This Serum-Concealer Hybrid Just Deleted My Dark Circles
TikTok made me do it.
By Eleanor Vousden
-
I'm 28, But My Neck Looks Older: I Asked 2 Dermatologists What to Do About It
Project "reverse-age my neck" has commenced.
By Kaitlyn McLintock
-
We Asked AI to Create Our Perfect Concealer Shade—This Is How It Went
Could the latest technology beat swatching in-store?
By Grace Lindsay
-
We're Beauty Experts, and This Skincare Quiz Made Us Rethink Our Beauty Regimes
We couldn't believe the results.
By Rebecca Rhys-Evans
-
I’m Always Short of Sleep, But This £12 Concealer Hides My Dark Circles
Hello, bright eyes.
By Mica Ricketts