Our Who What Wear UK editors are checking in daily to bring you the latest winter sales updates for key fashion and beauty buys. Keep scrolling for our sales-shopping guidance and our bumper edit of discounted pieces that are worth discovering.
As soon as Black Friday is over, many tend to think that Boxing Day is the only other day to shop the sales, but I'm a savvy discount shopper. With a keen eye, there are savings to be found throughout the whole of December, even once Boxing Day is over. Trust me, some of the best deals can be found near the end of the month.
Of course, we're always cautious about encouraging over-consumption, and sale shopping should be approached with calm consideration to avoid any buyer's remorse or regretful impulse purchases. But a smart outlook that involves shopping for timeless classics and pieces you already had on your wish list for the year ahead can not only save you money in the long run but also help you to shop fewer, better-quality items (that may usually be out of reach) to build a more responsible wardrobe on the whole.
To help you make these smart sales choices, I'm here to tell you about the best of the winter sales fashion deals that are looking undeniably good this year. After all, I've been a stylist and shopping editor for over a decade, honing my expert eye to be able to easily pinpoint the best value discounts and the pieces that will truly stand the test of time.
The best things to buy on sale? Timeless wardrobe classics and investment buys for less.
You may want to move quickly to get those wardrobe gems, but don't worry—I can help point you in the right direction. With almost unbelievable discounts, it's the time of the year when you can pick up designer pieces at more reasonable prices, and those premium-quality high-street buys become even more affordable.
Trust me when I say I've looked through every sale (it is my job, after all) and I have my inside sources feeding me the upcoming sale dates too, so I can keep you as up-to-date as possible. I've made you a concise edit below of the discounts worth checking out and the items I believe are truly worth buying. From practical coats and boots to classic knitwear and timeless designer bags. A lot of the items below I know come back in stock every year, so you can be confident this is anything but the dregs of the season.
Whether you're looking for cosy winter buys, staples to boost your new year wardrobe, warm-weather pieces for holidays ahead or extra special items to treat yourself (or others) with, keep scrolling to see my top investments from this year's Januart sales. And check back again as we'll update this article daily with new deals and fresh additions!
SHOP MY PICK OF THE BEST JANUARY DEALS:
- Reformation offers up to 50% off a selection of cashmere, tailoring, dresses and more
- Net-a-porter has up to 60% off on sale items
- COS has up to 50% off on sale items
- John Lewis has discounts of up to 50% across beauty, fashion and tech
- & Other Stories has up to 50% off on sale items
SHOP THE BEST OF THE JANUARY SALES:
REFORMATION
Reformation is the sale that us Who What Wear editors wait all year for. From their pretty dresses that look great on every body, to their celeb-loved staples—you really can't go wrong. With up to a whopping 50% off now, it's a great opportunity to invest in the brand's sustainable and stylish buys for less.
Shop the Reformation sale here:
Wear on it's own or layer over a classic white tee.
Mark my words, 2025 will be the year of the straight-leg silhouette.
Effortlessly elegant.
NET-A-PORTER
The home of the best designer buys online, NET-A-PORTER has an epic sale right now with up to 60% off. The stock levels always dwindle quickly though, so my advice would be to take advantage of it whilst you can!
Shop the NET-A-PORTER sale here
This will serve you well all year round.
This bag will never date.
Agolde's denim is a fashion-person favourite, so grab these on sale whilst you can.
COS
COS's winter sales are legendary, but I'd argue this year's is the best to date. Featuring discounts of up to 50% off almost a thousand handy wardrobe additions—tailored trousers, blazers, coats, dresses and bags—I already have a wish list as long as my arm.
Shop the COS sale here:
So chic.
COS's skirts are something of a high street legend.
Just the right amount of slouch.
DEMELLIER
We're super-fans of DeMellier's sleek, elevated, everyday bags—in particular, the brand's carefully crafted totes and shoppers are a favourite amongst our editors. It's not often that the brand goes on sale, so when they do, you know it's time to pay attention. Right now, there is a discount on some key styles in classic neutral tones which means good investments are ahead. Here's our edit.
Shop the DeMellier sale here:
This soft hue will pair nicely with next spring's pastels.
A throw-it-all-in kind of bag that still manages to look polished.
I like the idea of a striped handbag set against a plain outfit.
MANGO
Mango has up to 50% off in its Christmas sale which just landed, and it's the high street store I probably recommend most to my friends, especially for designer-looking coats and knitwear.
Shop the Mango sale here:
This longer barn style immediately caught my eye.
High-quality cashmere at such an affordable price.
A sleek alternative to jeans.
MONICA VINADER
Monica Vinader's beautiful jewellery pieces are perfect for layering up day to day (I rarely take my collection of their necklaces off), but it also feels really special to treat yourself or someone else too—especially when there's up to 50% off.
Shop the Monica Vinader sale here:
A tennis bracelet will make even the simplest of outfits look expensive.
Elevate your classic white shirts with this pretty necklace.
The particular earring shape is very on-trend at the moment.
ARKET
ARKET's big end of year sale has launched with up to 50% off all sale items. So many of its wardrobe staples are included, from brand's classic black puffer coats to smart blazers and cosy knits.
Shop the Arket sale here:
Arket's cable knits are some of the most luxurious at this price point.
This wider silhouette is so flattering.
The perfect winter boots.
JOHN LEWIS
John Lewis always does epic end of season sales across its own brands but also so many of the brands it stocks that aren't on sale elsewhere, like Whistles and an array of beauty buys. There's currently up to 50% off some great winter buys.
Shop the John Lewis sale here.
A chic coat you'll wear for years? Yes, please.
The longer length makes these looks so expensive.
This is one of my all-time favourite scents, so I'll definitely be stocking up in the sale.
MASSIMO DUTTI
Elegant, anti-trend and highly minimalist, we often find ourselves turning to Massimo Dutti's wares. And now, a selection of the best pieces are reduced.
Shop the Massimo Dutti sale here:
Burgundy is practically a neutral in my wardrobe nowadays.
I love this entire look.
The trend for barn jackets will continue well into 2025.
HARRODS
There's up to 60% off iconic brands, from Khaite to Mulberry and Max Mara, in Harrods' epic winter sale right now. Be quick though, stock is already selling fast.
Shop the Harrods sale here:
The perfect everyday handbag.
So elegant.
The kind of black ankle boots you'd never regret owning.
& OTHER STORIES
& Other Stories is one of our editors' high-street go-tos—you know that. But it can start creeping up into expensive territory sometimes, especially when it comes to the beautiful wool coats and cashmere knits (pieces we rate particularly highly). So, its end of season winter sale with up to 50% off is a great opportunity to bag some of these classic buys (that often get restocked season after season) for a lot less. The stock always flies out quickly though, so act fast if you spot something you plan on loving forever.
Shop the & Other Stories sale here:
French-girl approved.
Wear over skinny jeans or under a midi poplin skirt.
A piece you'll call upon for every season.
HARVEY NICHOLS
Harvey Nichols has an unbelievable selection of designer wares in its winter sale with up to 50% off now.
Shop the Harvey Nichols sale here:
The curved heel is calling my name.
A classic RIXO dress that will never date.
Don't miss out on great beauty deals like this Fenty gift set, which contains three lip formulas all in Rihanna's signature lipstick shade.
ANTHROPOLOGIE
Elegant fashion staple, sleek homeware and plenty of last-minute gifts, Anthropologie's sale is currently live, plus there's 40% off gifting right now.
Shop the Anthropologie sale here:
The perfect evening dress.
This looks so expensive.
Doesn't this look so cosy?
HUSH
With timeless staples and classic designs, Hush is a brand our editors often turn to when bolstering our wardrobe foundations. Now you'll find up to 50% off selected items this winter.
Shop the Hush sale here:
Khaki is just as versatile as black or white.
A great everyday jean.
Wear this from now and well into next spring.
GANNI
So many of Ganni's iconic pieces are on sale with up to 50% off already, like the best-selling cowboy boots (I can personally vouch for these as I wear mine all the time), the logo knits, leopard dresses and quilted jackets. Go, go, go!
Shop the Ganni sale here:
Western boots have become a year-round wardrobe staple.
This is sure to keep you warm all season.
Dress up your denim with this pretty blouse.
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