Experts Tell Me Brow Pencils Are Becoming Redundant—Here's What I Use Instead

I have had a turbulent relationship with my eyebrows for as long as I can remember, which may have something to do with my now-dependence on the best brow gels I can get my hands on.

When I was at school, people would make comments about my eyebrows being a "bushy monobrow." As a result, I started plucking my eyebrows from a very young age (probably around 9 or 10).

As I grew into my teenage years, my eyebrows got thinner and thinner. Despite the fact my brows hairs are thick and dark, I still felt inclined to scribble over them with brow pencil in a bid to fit in with my friends (who wouldn't leave the house without a prominently stencilled brow).

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(Image credit: @SHANNONLAWLOR)

As the years went on, however, thick, busy and unruly brows took centre stage, and I found myself longing for the brows of my childhood. To try to get my brows back to their natural state, I stopped plucking, waxing and threading and vowed that I would never take a pair of tweezers to them ever again.

That was five years ago, and, with the exception of one or two beauty treatments, like eyebrow lamination, that couldn't be missed for work purposes, I've stuck to my guns. As a result, though, I have spent most of that time grappling with brow pencils in a bid to create some sort of illusion of fullness.

Only I'm no makeup artist. In fact, I'd say my makeup skills are subpar. And brow pencils, I have learned, are tools that should be reserved exclusively for those with a moderate level of makeup know-how.

After four years of trying to create a brow look that says natural fullness without appearing too bold or drawn-on, around 12 months ago, I finally gave up. One day, after spending 20 minutes trying to get my brows right, I threw every brow pencil I owned (all three of them) in the bin.

And I'll be honest; it felt totally liberating. Since then, I have embraced my natural eyebrow shape every single day, simply fixing strands into place with a brow gel.

An image of Who What Wear UK's beauty director Shannon Lawlor wearing eyebrow gel.

(Image credit: @shannonlawlor)

And while at the time my makeup-artist friends thought that was a mistake, now there seems to be a change in the air. Brow pencils are, in my opinion, finally exposed for what they are: a total nuisance. In fact, when I recently spoke with my go-to brow queen, Kallinika Aynsley, (seriously, if you're after a full-looking brow, she's your girl), she confirmed what I already knew.

"Brow pencils are literally becoming a thing of the past, Aynsley confirmed. "People want a softer, more subtle look that is more easily achieved through low-maintenance, semi-permanent options," she says.

"In most cases, people are far too heavy-headed with pencils. Comb a brow gel (my favourite is YSL's Couture Brow) against the hairs, fluffing them up and grooming them into place," Aynsley adds. "The less-is-more approach to brows reigns supreme—texture over flat, dull drawings wins."

What is a Brow Gel?

Brow gels are a beauty product that uses a lacquer-like substance to help hold and shape your brows. While they've become a mainstay in many makeup brands, the tool has only recently become popular thanks to the rise in arched, feathered and lifted brow shapes.

Brow gels are available in both tinted and clear colour ways, meaning you further control the amount of product applied while adding dimension and the appearance of fuller brows.

So if, like me, you are just too damn busy to be spending your mornings wrestling a brow pencil or grooming your hairs into shape all in the name of full brows, I'm about to save you a lot of time. Keep scrolling for the 12 best brow gels that money can buy (and no, you won't need a pencil).

The Best Brow Gels, According to a Beauty Expert

1. Best Brow Gel for One-Minute Brows: BareMinerals Strength & Length Serum-Infused Brow Gel

2. Best Brow Gel for a Textured Look: Yves Saint Laurent Couture Brow

3.Best Brow Gel for Fine Brows: Dior Beauty Diorshow On Set Brow

4. Best Brow Gel for Immovable Fixing: Charlotte Tilbury Brow Fix

5. Best Brow Gel for a Lamination: Anastasia Beverly Hills Brow Freeze

6. Best Brow Gel for Fluffiness: Rose Inc Brow Renew Enriched Tinted Shaping Gel

7. Best Brow Gel for a Natural-Looking Tint: Anastasia Beverly Hills Dipbrow Gel

8. Best Brow Gel for Affordability: E.l.f. Brow Lift

9. Best Brow Gel for Flexible Hold: Glossier Boy Brow

10. Best Brow Gel for Extreme Hold: Schwarzkopf Got2b Glued 4 Brows & Edges 2 in 1 Hair Gel

11. Best Brow Gel for a wide Shade Range: Benefit Gimme Brow+ Gel

12. Best Eyebrow Gel for Natural-Looking Lift: Iconic London Brow Silk

13. Best Eyebrow Gel for Stubborn Brows: Refy Brow Sculpt

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Beauty Director

Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof makeup products and does-it-all skincare.