If You’re Shopping for a New Bikini, These 8 Brands Are Elite

Holiday season is in full swing and we're diving head-first into the sea of chic swimwear that's populating our favourite fashion sites. It's almost July and brands are in full-on summer mode; so much so that a casual scroll through Net-a-Porter or Harvey Nichols feels like browsing the rails of a Mediterranean boutique.

Even if you won't be jetting off to the Amalfi Coast and plan to stay local instead, or are hitting up your local park, lido or even your back garden, you'll need a bikini you feel amazing in. And luckily, there's no shortage of stylish options out there right now. Whether you favour a classic triangle cut or underwired bikini top, a tie-side brief or high-waisted bottoms, we guarantee your dream set awaits—it's just a matter of finding it.

You guessed it: We're here to help. Eight brands in particular are making a splash in the swimwear space, and we've rounded them up below alongside some of their sleekest designs. There's everything from fun printed co-ords to stretchy seersucker styles, ready to be worn non-stop for the season ahead and beyond.

Scroll on to discover the WWW guide to the best bikini brands.

Shop the Best Bikini Brands:

1. Hunza G

Simplicity is key to Hunza G's swimwear, which has attracted a loyal legion of sun-kissed influencers over the years. Expect flattering sets in pastel and neutral hues, crafted from the label's signature crinkled seersucker. If all of this sounds promising, wait until you hear about Hunza G's carbon-neutral credentials—the "one size fits all" approach aims to make the designs more inclusive and limit overproduction. Make sure you follow the care instructions to make your delightful new bikini last for the long haul.

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2. Faithfull The Brand

If you've spent any time on Instagram, you've likely crossed paths with a Faithfull The Brand bikini. Based in Bali, the label's collections are suitably beachy. Punchy prints and bright colour combinations characterise the suits, which are handmade by local Indonesian artisans. If you're impressed by Faithfull's swimwear, make sure you check out its line of beautifully-crafted linen and cotton clothing.

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3. Fisch

Every Fisch bikini comes with a great story. When someone compliments your two-piece, you can tell them it's made from regenerated fishing nets. Pretty fitting, right? Beyond the cool talking point, Fisch swimwear is sleek, modern and figure-flattering. Each collection is inspired by the Creative Director's childhood in Saint Barthélemy, spent snorkelling and exploring the Caribbean island so expect lots of tropical shades and prints.

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4. Form and Fold

Larger-busted ladies, your search for a supportive swimsuit is over. Form and Fold's one-pieces and bikini tops cater exclusively to cup sizes D to G, prioritising function without sacrificing style. It took three years to develop the underwired designs, each of which has been tried-and-tested 20 times before it hits the market to ensure it's universally comfortable. You can thank Form and Fold founders (and long-time friends) Carly Warson and Stephanie Korn for finally filling the inclusivity gap with chic, reasonably-priced swimwear.

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5. SIR The Label

Australian through-and-through, SIR can certainly be trusted with your beachy needs. In addition to breezy dresses and streamlined tailoring, the label is known for its minimalist swimwear. The design team prides itself on its pared-back approach and modern aesthetic, focusing on ethically-sourced materials and valuing essentials over trend pieces. If you're going to splurge on a bikini, you can rest assured that your money will be well-spent with SIR.

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6. Peony

The first word that comes to mind to describe Peony's bikinis is 'pretty'. Once you catch a glimpse of the delicate floral prints and broderie anglaise detailing, you'll no doubt agree. The vintage-inspired brand is named after the flower that signals the start of summer; its raison d'être is just as romantic as its collections. As of 2019, every single Peony set is made from recycled materials, including all printed fabrics, custom textures and inner linings. It's no wonder so many fashion people speak highly of this label.

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7. Calzedonia

For more affordable but no-less-stylish swimwear, consider Calzedonia. You can pick up everything from plain black suits to playful patterned bikinis for under £40 a piece. Balconette, bandeau, push-up and triangle tops mix and match with tie-side, Brazilian, thong and high-waist bottoms, so you tailor your new swim set to your taste.

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8. M&S

Last but certainly not least is M&S. As one of our go-tos for everything from linen trousers and sandals to Percy Pigs and skincare, it probably comes as no surprise that we also love the high-street store for swimwear, too. Most of the swim comes in sizes 8-24, and there are options for bigger busts as well.

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