Stop Everything! Beauty Advent Calendars Have Launched, and They're Even Better Than Last Year

We know it's only October, but beauty advent calendar season has already started, and 2024's offering is something special indeed. As we're sure you're well aware, in the world of beauty, we're always looking ahead, so we're already excited for the ultimate countdown—the Christmas advent. Soon enough, we'll be seeing Christmas adverts on the TV and lights going up along high streets across the UK. Yes, the big day is still a little ways away, but we think you'll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have grown in popularity over the last few years, and for many brands and retailers, including Liberty, Harrods and Cult Beauty, the beauty advent calendar has become one of their most in-demand launches.

Beauty advent calendars

(Image credit: Courtesy of Liberty, Space NK and Harrods)

In fact, beauty advent calendars have proven so popular over the past few years that you've got to be quick if you want to get your first choice. Our inboxes started to fill up back in July with imagery and press releases from some of our favourite brands, each message pertaining to their beauty advent calendars. Considering next month is about the time people actually start thinking about Christmas, we decided to make it easier for you to find the best beauty advent calendars by listing them all in one place.

We've laid everything out from prices to products, so keep scrolling to discover and shop (providing you're quick enough) the best beauty advent calendars this year has to offer...

Shop the Best Beauty Advent Calendars of 2024:

1. Liberty Beauty Advent Calendar 2024

2. Lookfantastic Beauty Advent Calendar 2024

3. Harrods Beauty Advent Calendar 2024

4. Cult Beauty Scent With Love Advent Calendar 2024

5. Cult Beauty Curated With Love Advent Calendar 2024

6. Harvey Nichols Beauty Advent Calendar 2024

7. Space NK Beauty Advent Calendar 2024

8. Fortnum & Mason Beauty Advent Calendar 2024

9. Charlotte Tilbury Beauty Advent Calendar 2024

10. Diptyque Advent Calendar 2024

11. Sephora Favourites Beauty Advent Calendar 2024

12. ESPA Wellbeing Advent Calendar 2024

13. The White Company Advent Calendar 2024

14. Jo Malone Advent Calendar 2024

15. Dior Advent Calendar 2024

16. Elemis Advent Calendar 2024

17. Jo Loves Advent Calendar 2024

18. Rituals Advent Calendar 2024

19. Next Beauty Advent Calendar 2024

20. L'Occitane Beauty Advent Calendar 2024

21. Molton Brown Beauty Advent Calendar 2024

22. Sisley Beauty Advent Calendar 2024

23. Glossybox Beauty Advent Calendar 2024

24. Cowshed Beauty Advent Calendar 2024

25. Lush Beauty Advent Calendar 2024

26. CAIA Beauty Advent Calendar 2024

27. MAC Beauty Advent Calendar 2024

28. Dr. Barbara Sturm Beauty Advent Calendar 2024

29. John Lewis Beauty Advent Calendar 2024

Beauty Advent Calendar FAQs

Which Brands Have Beauty Advent Calendars for 2024? 

The demand for beauty advent calendars has skyrocketed in recent years, which has tempted many a brand and retailer into creating a beauty advent calendar of their own. Some of the most popular include Liberty, Harvey Nichols, LookFantastic, Marks & Spencer, Charlotte Tilbury, Jo Malone London and Cult Beauty, to name but a few.

When Do Beauty Advent Calendars Go On Sale in 2024? 

Some beauty brands launch their advent calendars as early as September, but by mid-October most brands have released their beauty advent calendars. Right now, lots of our favourites are already on sale, or have waiting lists open and are available to order soon. Certain calendars sell out quickly—including Liberty, Charlotte Tilbury and Cult Beauty—so don't wait if you want to get your hands on the one you want.

What's Inside a Beauty Advent Calendar? 

Last year we found a wide selection of beauty calendars that covered all your makeup, skincare and self-care needs. NET-A-PORTER's beauty advent calendar offered luxe skincare from Dr Barbara Sturm and Augustinus Bader, whilst Jo Malone and Diptyque offered up a selection of fragrances and candles. Dedicated brands tend to feature their very best products, whilst e-tailors like NET-A-PORTER and LookFantastic let you try a variety of brands during your countdown to Christmas.

Are Beauty Advent Calendars Worth It?

It's no secret that some beauty advent calendars can be quite the investment, so we totally understand why people often ask us if they are worth it. In our opinion, they really are. If you are beauty-lovers like us and you want to try out new brands and trending products, beauty advent calendars are the perfect way to do this. Plus, most calendars offer impressive savings, with many being worth much more than they retail for. Not only that, but many advent calendars offer both full-sized products alongside travel-size minis, so the value soon adds up.

How We Chose the Best Beauty Advent Calendars

So, you're probably wondering how we chose the best beauty advent calendars. We've taken everything into account, from product selection, how many full-size products you get, what brands are featured and of course, value for money. Not only that, but we've also tried to include something for everyone, whether you are into quality skincare, affordable makeup or luxury fragrances.

This story was published at an earlier time and has since been updated.

Explore More:
Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.

With contributions from