I'm a New Mum, These Are the Baby Products I've Been Recommended Again and Again

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(Image credit: @emilyjdawes)

Starting the process of shopping for baby items can be extremely overwhelming. Take it from someone who's just been through that exact process. There's just so much out there. You could spend hours researching the best baby grows or bedside cribs due to the overwhelming number of options on the market. Of course, nothing beats a good firsthand recommendation, so to make the 'preparing for a baby' process a bit easier, I reached out to all of my mum friends to ask them to share the best baby products that genuinely made their lives as new parents more manageable. 

After finding the initial shopping process so stressful (I must have asked myself "but what do I actually need?!" one hundred times), and then feeling a lot more informed after all of my friends' feedback, I thought it only fair that, as a Who What Wear editor, I share all the expert tips I've gathered along the way in the hopes that it will make your early days of parenthood a lot easier too. In my round-up below, you'll find links to the best sleepsuits (you'll never guess where they're from), the best bottles, the best newborn buggy for city-dwellers and the car seat that got the seal of approval from so many experienced mums, along with so much more. 

Keep scrolling for a list of some of the top baby products on the market, as recommended by the real experts...

Next Up: I'm an Interiors-Obsessed Fashion Editor—27 New Homeware Finds I Need You to See

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Emily Dawes
Affiliate Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.