We're beauty editors, which means we have a rich and diverse fragrance wardrobe. From sweet gourmand scents like vanilla and caramel to soft floral fragrances and beyond, we have a little bit of everything at arm's reach. Many of these are designer perfumes—you know, iconic bottles from Chanel, Dior, and Tom Ford. While these are well-loved, we also like to wear other, lesser-known scents.
Whether new or old, our under-the-radar perfumes are the ones we keep closest to our chests. Look, we don't mean to gatekeep, but these scents are special, and we don't like sharing them with just anyone. Today, though, we'll make an exception. Keep scrolling to see 15 little-known perfumes that deserve a spot in your fragrance collection, according to five scent-obsessed beauty editors.
"While vanilla scents can sometimes smell a little too sweet, Un Bois Vanille by Serge Lutens is a deliciously chic, grown-up version of the popular, warming note. With seductive hints of sandalwood, bitter almond and rose, I always find myself reaching for this on special occasions. It's earned me many compliments over the years, and I like to think of it as my secret weapon when I want to stand out amongst the crowd." — Grace Lindsay, UK Junior Beauty Editor
"This really is my sleeper hit fragrance. I discovered it years ago in-store at Sephora and immediately adopted it as my signature scent, which both my best friend and mom have now incorporated into their collections as well. If you're into creamy and gourmand (but not overly sweet) scents, this is for you. It has notes of coconut milk, vanilla and fig, and as a crush once told me, makes you smell like a tropical breeze. Sold." — Emma Hughes, US Associate Social Media Editor
"My relationship with a favorite fragrance is typically hot, heavy, and short-lived. Either I spend too much time with it and inevitably get the ick, or something newer and more exciting comes along to take its place. So, if it's been over six months and I'm still head-over-heels obsessed? That's true love, baby. Father Figure's mix of fig, vanilla, sandalwood, and jasmine dew is so juicy and intoxicating—one part green and fresh, one part warm, creamy, and skin-like. It's so hard to put my finger on, which is what makes a fragrance truly irresistible in my eyes." — Erin Jahns, US Beauty Director
"I'm not usually a fan of sweet fragrances, but Commodity's Milk has hands down become a firm favourite. Both skin-like and sweet in equal measure, it makes me think of luxury vanilla ice cream you might be served in a bougie dessert. It's warm, milky and softly sweet without being overbearing and it always generates compliments when I wear it. With tonka bean and mahogany wood, it has a subtle woodiness and spiciness to it which makes it all the more addictive. Commodity has cleverly formulated it in three projections, meaning you can choose to wear it close to your skin or opt for the bold option, which projects your fragrance even further—genius." — Eleanor Vousden, UK Beauty Editor
"I like to call Byredo's Vanille Antique the 'bend and snap' of the perfume world. As Elle Woods would say, in my experience, it has a 98% success rate of getting a man's attention. (Not that you should be wearing a perfume to get attention from another man or woman, but you know what I mean.) Truly, proceed with caution. One of my close friends once described it as 'sex on a stick,' and honestly, she wasn't wrong. It's the smokiest, richest, sexiest, non-sickly take on vanilla you'll ever smell. Enjoy." — Jahns
"I have repurchased this perfume so many times. Notes of sandalwood and bergamot as well as lime and peach mean it’s the perfect blend of fruity and musky scents, and despite costing less than £30 it lasts really well on the skin, too. A few spritzes of this before a work event or dinner date and I’m set!" — Poppy Nash, UK Managing Editor
"Former Who What Wear beauty editor Katie Berohn once described The Harmonist's suite of perfumes as a 'guided meditation in a bottle' and I think that perfectly sums them up! Especially this scent in particular. It's soft, pretty, citrus-y, and fresh with notes of mandarin, orange blossom, and cedar. It's been a quiet favorite of mine for years, but now I'm ready to let the world know!" — Shawna Hudson, Associate Beauty Editor
"I have exactly two perfumes in my collection that never fail to earn me a compliment when I'm out—this is one of them! Tuberose can be a tricky note for me, but in this scent it's perfectly balanced by the other notes of gardenia and honeysuckle." — Hudson
"This fragrance strays a little bit from my normal MO, but it's so good. It's smoky, warm, sweet, and a tad floral. While it definitely smells different than one of my other favorites, Le Labo Santal 33, it still has a similar vibe that's totally intoxicating." — Hudson
"This might sound borderline too sweet and dessert-like but the combination of caramel and vanilla creates an intoxicating blend that I couldn't stop spritzing (seriously, I thought they were going to throw me out of Liberty's beauty hall). The caramel is delicious and complex with a smokey, musky quality to it, while the vanilla drydown gives it a sultry finish. Hours later I could still smell this on my skin, and its notes have stuck with me since. I have a rule—I can only buy a new bottle of perfume when I use one up. This is next on my list." — Maxine Eggenberger, UK Deputy Editor
"While I'm usually not a huge fan of citrusy, fruit fragrances; this one is extremely wearable. Part of the Floral Street x Van Gogh Museum Collaboration, it effortlessly blends fine fragrance and art together with a blend of fresh mandarin, bergamot, and amber plum blossom housed in a bottle featuring Van Gogh's Sunflowers." — Thomas
"Yes, this bottle is beautiful, but trust me when I say that the fragrance itself is a work of art. Sweet, powdery iris blends with creamy sandalwood and warm musk for a decadent finish that makes spritzing this perfume feel like a luxurious experience." — Lindsay
"It was love at first spritz, or perhaps even at the unboxing stage, because everything about ARgENTUM's mystical fragrances lures you in. This patchouli-heavy scent feels smoky and warm, but not overpowering for wearing in the day, and it comes with the added bonus of being alcohol-free, so it's kinder to my skin. Win win." — Hannah Almassi, UK Editor in Chief
"I'll never shut up about this perfume, because it might just be my favorite perfume of all time, or at least in the top five. It's warm and spicy and sheer and makes you smell good but not exactly like you're wearing perfume...if that makes sense. The notes of bergamot nectar, blonde wood, and skin musk never get old or feel out of place. The obsession is real." — McLintock
"Parfumeur has become an insider secret for smelling expensive without making your bank account cry. A number of our Who What Wear UK editors have had compliments on from wearing this brand at industry events, and I was shocked to learn that the 30ml bottles come in at a very reasonable £45. Being a French brand, the bottles are very chic too—you'd never guess that they weren't designer. My personal favourite is 302, a heavenly mix of amber, sandalwood and cardamon which cocoons your skin in glowing warmth." — Vousden
This story was originally published on Who What Wear US and has since been updated.
-
Celebrities and Editors Don't Want You To Know About This Expensive-Smelling French Perfume BrandIt's on a need to know basis.
-
I Know I Can Always Rely On This British Perfume Brand to Earn Me Endless ComplimentsEditors swear by these scents.
-
I've Had Non-Stop Compliments Since Switching to This Scent—It's Set to Be a 2025 IconIt smells unique on everyone.
-
This Unexpected Perfume Just Became My Signature 2025 ScentStraight out of left field.
-
The Glowdown: Leomie Anderson Shares the Beauty Secrets We All Want to KnowYou won't want to miss this.
-
This "Millennial" Perfume Always Earns Me Compliments, So I'm Bringing It Back for 2025A staple in my collection.
-
This Sophisticated, Expensive-Smelling Scent Always Brings Out My Rich Alter EgoI can see why it's so popular.
-
The Experts Have Spoken—These Are the Perfume Trends That Will Dominate in 2025New year, new notes.
