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Trust Me: These 25 Affordable Perfumes Smell Really Expensive
Did I mention they're all under £40?
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I Polled Over 100 People on the Most Underrated Perfumes Ever—These Came Out on Top
Fragrances for people who like to smell different.
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I'm a Fragrance Expert—Trust Me: These 9 Perfumes Will Be on Everyone's Necks This Year
I've analysed the data.
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I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive
It takes a lot to impress me. These scents do.
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I'm a Fragrance Snob, But These 16 Zara Perfumes Smell Designer
The secret is out.
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Zara Perfumes Are Legendary, But this New Launch Takes Smelling Great to a Whole New Level
Guaranteed to get compliments.
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I Love Baccarat Rouge 540—These 10 Affordable Alts Smell Just as Good
Did someone say dupe?
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Celebrities and Editors Don't Want You to Know About This Expensive-Smelling French Perfume Brand
It's on a need-to-know basis.
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Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
See, smell, shop.
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I Know I Can Always Rely On This British Perfume Brand to Earn Me Endless Compliments
Editors swear by these scents.
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I've Had Non-Stop Compliments Since Switching to This Scent—It's Set to Be a 2025 Icon
It smells unique on everyone.
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It's True: Wearing These Elegant Perfumes Will Prompt People to Tell You How Good You Smell
An instant pick-me-up.
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This Unexpected Perfume Just Became My Signature 2025 Scent
Straight out of left field.
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Zara Just Dropped 6 Expensive-Smelling Fragrance Edits That Could Easily Pass for Designer
And they're so affordable.
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The Glowdown: Leomie Anderson Shares the Beauty Secrets We All Want to Know
You won't want to miss this.
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15 Beauty Editors Share Their Most Complimented, Head-Turning Perfumes
Your new signature scent awaits.
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This "Millennial" Perfume Always Earns Me Compliments, So I'm Bringing It Back for 2025
A staple in my collection.
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This Sophisticated, Expensive-Smelling Scent Always Brings Out My Rich Alter Ego
I can see why it's so popular.
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The Experts Have Spoken—These Are the Perfume Trends That Will Dominate in 2025
New year, new notes.
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I've Tried Hundreds of Luxury Perfumes, But This £24 Body Mist Earns Me Just as Many Compliments
It's seriously impressive.
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If You Want to Smell Like an Italian Woman Who Owns Countless Bottega Bags, This Is the Perfume to Wear
Are they worth it? Let's find out.
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I'm Obsessed With Diptyque Perfumes—Here's How I Built My Collection on a Budget
I'm sharing my hack.
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10 Editors on Their 2025 Beauty Vision Boards
Select your vibe.
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I Always Get Compliments on Zara Perfumes—These 11 Winter-Ready Scents Could Easily Pass for Designer
No need to break the bank.
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I Love Byredo Perfumes—How I Build My Collection Without Spending a Fortune
The ultimate fragrance hack.
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Jo Malone’s Black Friday Sale Is Coming—Here's Everything I Know So Far
This is a rare opportunity.
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Fact: No Other Perfumes Are More Popular Right Now Than These 11
From new releases to timeless classics.
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I Never Thought These 18 Luxury Perfumes Would Go On Sale—Grab Them Before Cyber Monday Comes to a Close
From Le Labo to Tom Ford.
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My Favourite Zara Perfumes Are Now 40% Off—I’m Stocking Up for Guaranteed Compliments
Save while you can!
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I'm a Fragrance-Obsessed Beauty Editor—This is How I Found My Signature Scent
Compliments galore.
