8 Trends That You'll See in All the Coolest Holiday Destinations This Year

It can be all too easy to buy your holiday wardrobe in a last-minute panic. I've often been that person who buys a bikini on my lunch break mere hours before my flight. But I've learnt that in order to really feel confident on the beach, it's best to avoid that rush and assess your holiday wardrobe as soon as you know you're going to be jetting off so you can evaluate what, if any, new purchases need to be made. It always pays to be prepared. 

To save you from a pre-flight impulse shopping spree, we turned to the coolest dressers on Instagram who, let's face it are always one step ahead of the trends, to bring you a guide to all the key sun-drenched items you'll need in 2023. Of course, beachwear is no longer just all about bikinis and one-pieces—Net-a-Porter notes that 60 per cent of the beachwear sales on the site come from clothes rather than swimwear. So this trends guide also includes the cover-ups and accessories that will make your holiday packing so much easier and your warm-weather wardrobes so much cooler.

Keep scrolling for some escapism, and a list of what you'll see on the hottest beaches in 2023 and beyond...

1. Scarf Tops

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(Image credit: @simplytandya)

Style Notes: You know holiday season is on the fast approach when linen trousers begin to fill your feed and, this year, the top to go with seems to be a cute bandana scarf knotted to the back. 

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2. Brown Swimwear

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(Image credit: @claire_most)

Style Notes: One of the most dominant swimwear trends for 2023 is brown, earthy hues, which mirror one of the biggest clothing trends on the spring/summer runways.

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3. Tinted-Lens Sunglasses

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(Image credit: @marina_torres)

Style Notes: If your summer eyewear needs an update, why not opt for large, square retro pair for 2023. They're back in a big way. 

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4. Jazzy Trousers

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(Image credit: @lucywilliams02)

Style Notes: It's not just sunglasses that are going retro. According to Lucy Williams (who knows a thing or two about looking cool on holiday) printed trousers should be worn on swimwear and cover ups too. 

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5. Stacked Necklaces

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(Image credit: @amaka.hamelijnck)

Style Notes: Whether it's on the beach or chilling in the bar in the evening, necks are being adorned with fun and colourful layering stacks. 

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6. Bucket Hats

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(Image credit: @sandrashehab)

Style Notes: Okay, okay, so this isn't a new trend per say but, if you've already bought into bucket hats that was money well spent as they're back in a big way for 2023. 

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7. Crochet Dresses

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(Image credit: @lauraharrier)

Style Notes: If you don't have a holiday booked rest assured, the crochet dress is something that can be worn on home-soil too. 

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8. Shirt Co-Ords

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(Image credit: @emilisindlev)

Style Notes: Collared shirts and matching shorts are the perfect alternative beach cover-up, wearing just as well together as they do apart. 

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Next up, see our guide to the key trends for summer 2023.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.