Winter 2018 Fashion Trends: The Only Looks You Need to Know
To say the autumn/winter 2018 fashion trends are really tempting is a massive understatement. Some of the key looks for the new season have hit both high-fashion departments and high-street stores way in advance, with the chief of the tribe found within the huge array of animal prints that have touched down everywhere from Balenciaga to Topshop. If you aren't wearing leopard, zebra, cow or snake prints within the next few days, I'll eat my new Manolos.
This first major trend is an indicator of what's to come for the rest of the year: things are looking loud, shiny, touchy, feely, Instagram-this-ASAP. You could say it's an "always on" approach to getting dressed: No outfit—no matter how casual—is devoid of a talking point or two. There are the boldest iterations of this way of thinking: imagine super-short party dresses rendered in '80s-style duchess satin with puffy shoulders, worn with all of the not-so-essential accoutrements for making a grand entrance like costume jewellery and sunglasses (at night).
And there are the more subtle routes in: Perhaps you'll update your sombre autumn looks with a pair of bright-red knee-high slouchy boots, or a crystal hairclip that gets everyone in your circle wanting to copy you immediately. Perhaps you'll be drawn away from the usual blacks and greys you rely upon when the weather takes a turn and jump into a world of pretty pastel blues (suiting is key here) or all-brown-everything (retro, '70s silhouettes prevail, but brown anything will get a fashion editor's seal of approval here).
There are some trends that are just too plain wacky to really affect your wardrobe, so for that reason we've left out a few ideas we know you'd rather sidestep. (Balenciaga's 20 layers á la Joey from Friends is excellent meme fodder, but c'mon, no one has that much time to style an outfit each morning). Instead, the below looks are the ones that are fast filtering onto the street style scene and into your favourite stores. Before you know it, September will arrive, and the below guide will ensure you're 100% ready with realistic, really enjoyable trends to try out.
Keep reading for Who What Wear UK's edit on the top fashion trends of A/W 18.
1. ANIMAL PRINT
You're looking at the mummy, daddy, brother, sister, auntie and uncle of all autumn/winter 2018 fashion trends here. Animal print prowled over an astonishing amount of runways across NYC, London, Milan and Paris, like a Noah's ark for only the chicest passengers. Leopard-print coats and leopard-print shoes will undoubtedly be the two most prevalent ways this trend presents itself on the high street, but there's an abundance of snake and python patterns, zebra, cheetah, faux-croc—some of which come in classic, neutral tones, but there are more wild and wonderful multicoloured versions out there too. Just ask Tom Ford and his racy red leopard print–clad ladies.
See our guides on how to wear leopard print, the best leopard print coats out there and our favourite animal print shoes.
Victoria Beckham A/W 18
Balenciaga A/W 18
Isabel Marant A/W 18
Tom Ford A/W 18
MSGM A/W 18
Calvin Klein 205W39NYC A/W 18
2. '70s SHADES OF BROWN
There are some more literal takes on '70s fashion on the A/W 18 runways, but the way it will affect your personal style is via the colour brown. From Fendi's beige-and-chocolate monogrammed clothes and accessories through to Chloé's entire ode to every possible shade in this spectrum (often all worn within one look), we're not being obtuse when we say brown is definitely the new black.
Here's all of the ways to way wear brown like a fashion expert.
Fendi A/W 18
Chloé A/W 18
Related: 5 Trends That Will Never Go Out of Style in London
Rochas A/W 18
Tod's A/W 18
Jacquemus A/W 18
3. MINI PARTY DRESSES
If there's one thing you're definitely going to see a lot of on A-listers' Instagram feeds, it's legs and super-elaborate party dresses. They're basically going to party like it's 1989, which means satin, silk, velvet, crystals, brocade and sequins used in abundance, but on the teeniest tiniest frocks you ever did see. Worn with equally elaborate jewellery, shoes, bags, hair accessories, gloves and sunglasses, this batch of beautiful dresses will definitely inform the look for the Christmas party season.
See the 1980s fashion trends from the original A-list stars at the time.
Chanel A/W 18
Ashish A/W 18
Alexander McQueen A/W 18
Balmain A/W 18
Saint Laurent A/W 18
4. SLOUCHY BOOTS
There are cowboy boots, knee-high boots and snake-print boots all taking to the stage for autumn, but if there's one style that's been bubbling up for some time now, it's the slouchy boot. Blame it on the slight '70s revival or just on the fact that a slouchy boot is easier to tuck trousers and jeans into, but there's a little bit of Sienna Miller circa 2004 about what's going on here—and we're into it.
See our six new favourite shoe trends for autumn.
Alberta Ferretti A/W 18
Givenchy A/W 18
Related: Trust Me—These 5 Ankle-Boot Trends Will Be Everywhere You Look in 2024
Emilio Pucci A/W 18
Tibi A/W 18
5. CRYSTALS ON EVERYTHING
Carrying on from this summer's magpie tendencies, you'll find that the coolest designers are just as into kitsch crystals as the Scandi influencer set. From sneakers strapped up with giant jewels at Gucci to new versions of Ashley Williams's popular barettes, there's a crystal item to suit every possible taste, from ultra-flouncy and girlish to punk to sporty and back again. Expect the jewellery departments across the world of e-commerce to be dripping in (faux) diamonds.
Shop our favourite crystal trend pieces at every price point.
Nina Ricci A/W 18
Simone Rocha A/W 18
Christopher Kane A/W 18
Ashley Williams A/W 18
Gucci A/W 18
6. NEW LAYERING TRICKS
As I mentioned, there are some pretty adventurous layering ideas going on in the upper echelons of the fashion industry right now. But I've sifted through the madness to bring you some clever outfit layering updates that you can easily do and, most importantly, will want to do. From a new way to fasten your old scarf and trench coat together (thanks, Acne Studios) to a shirtdress-and-trouser formula that looks insanely elegant (always rely on Christophe Lemaire for that kind of grown-up chic), here are some new hacks.
Coach 1941 A/W 18
Paco Rabanne A/W 18
Acne Studios A/W 18
Related: 36 Iconic 1980s Fashion Moments We Never Want to Forget
Lemaire A/W 18
Louis Vuitton A/W 18
7. RAD PLAID
From punky tartan blouses at LFW through to preppy plaid suiting in New York, there's some stiff competition for animal prints ruling the kingdom this season, and it comes in almost any form of checked fabric. Given that we're based in London, we're naturally into the more rock 'n' roll vibes you'll see at the likes of Versace and Isa Arfen (100% yes to a tartan blouse with jeans), but there are plenty of smart and natty wears to wear this trend for more formal occasions and within the office. See what we mean below…
Check out our latest info on how to wear plaid now.
Michael Kors Collection A/W 18
Emilia Wickstead A/W 18
Sonia Rykiel A/W 18
Versace A/W 18
Isa Arfen A/W 18
Autumn/Winter Fashion Trend #8: PASTEL BLUES
If brown just feels too, well, down for you, then take solace in a much lighter, brighter range of dusky, powdery blues. Designers have adopted this traditionally more summery hue for the winter months by using it for trouser suits, heavy coats and cosy knits. It looks great with other punchy pastels but just as season-appropriate with oodles of black: see Dries Van Noten's inky pencil skirt + cornflower sweater look for a great starting point.
For more IRL inspo, see how to wear blue like a street styler.
Delpozo A/W 18
Palmer//Harding A/W 18
Roksanda A/W 18
Dries Van Noten A/W 18
9. JAZZY JUMPERS
A guaranteed retail smash, look-twice intarsia knits are definitely going to be big business this autumn. From the slogo sweaters that are going to sell out from Christopher Kane (show me someone who doesn't want to wear a red jumper with the word "special" splashed across it) to more complex zigzagged ponchos, there's posh bit of knitwear out there for everyone to snuggle up to. And if Prada's logo jumpers don't go viral, nothing will.
Shop our edit of the best slogan sweaters in the business.
Prada A/W 18
Etro A/W 18
Related: I Would Never Buy Cheap Versions of These Accessories
Christopher Kane A/W 18
Dior A/W 18
Sacai A/W 18
10. SCARF PRINTS
Hot-ticket newbies such as London's Richard Quinn and established brands alike are both backing a microtrend that really could go macro: scarf prints. Turning classic silk foulards into slinky dresses and tops, as well as styling up neck scarves and headscarves galore, we've already seen this translating onto social media and in stores like Zara.
Here's a heads up on where to buy scarf-print pieces already.
Céline A/W 18
Richard Quinn A/W 18
Salvatore Ferragamo A/W 18
Related: Camel Coats Always Look Elevated—28 That Get This Fashion Editor's Approval
Marine Serre A/W 18
11. CARRIE BRADSHAW–STYLE BAGS
Carrie Bradshaw's favourites are all coming back right now, and along with strappy sandals, it's her fictional bag collection we're seeing as the most adopted new handbag trend in some time: Cue mini shoulder bags adorned with logos, chain-straps or glitzy embellishment. We've already seen a huge comeback for Dior's Saddle bag, so expect more archival pieces to peak soon. Wear yours with the most low-key daytime ensembles to really look modern. We think she'd zone in on Miu Miu's sequin version first… Do you agree?
See our team put Carrie's iconic looks on trial.
Miu Miu A/W 18
Fendi A/W 18
Dolce & Gabbana A/W 18
Dior A/W 18
Phew! Which trend do you like the most?
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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