Yusra Siddiqui
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.
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From Scandi to French Women, Everyone Agrees on This Controversial Trouser Trend
Don't knock it 'til you try it.
By Yusra Siddiqui
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No Gatekeeping Here: These Are the Best Stores to Find Vintage Gems in L.A.
You're welcome.
By Yusra Siddiqui
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After Hours of Scrolling, I Found the It Buys at Net-a-Porter Right Now
Shop this senior editor's picks.
By Yusra Siddiqui
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9 Iconic and "IYKYK" Shops Stylish New Yorkers Swear By
Must go.
By Yusra Siddiqui
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TikTok Is Making the Case for Dressing Like Ralph Lauren's Polo Bear
The style icon we weren't expecting.
By Yusra Siddiqui
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Fashion's Western Craze Just Brought Back This Surprising Handbag Trend
This ain't Texas—ain't no hold 'em.
By Yusra Siddiqui
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I'm Attending Multiple Bridal Showers This Year and Saving These Pretty Outfits
Planning ahead.
By Yusra Siddiqui
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Fashion People Are Fawning Over This Buttery Color Trend for Spring
Jacquemus approved.
By Yusra Siddiqui
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New Yorkers Are All Over This Comfy Denim Alt, so I Sourced the 20 Best Pairs
The fashion crowd loves this Y2K-inspired trend.
By Yusra Siddiqui
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How Grace Wales Bonner Cemented the Era of the Samba
It's showing no sign of slowing down.
By Yusra Siddiqui
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I'm Still Wearing Red Tights Deep Into 2024, and These Are the Best on the Market
By Yusra Siddiqui
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I Haven't Worn Skinny Jeans in Years—This Denim Trend Occupies My Brain Now
It's also runway-approved.
By Yusra Siddiqui
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Nostalgia Is In: The 23 Best Retro-Inspired Sneakers to Shop Right Now
Upgrade your shoe game.
By Yusra Siddiqui
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Corporate Girls, Assemble: 9 Laptop Backpacks Perfect for Work and Travel
No more shoulder pain.
By Yusra Siddiqui
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The Gen Z Report: 5 Handbag Trends Dominating on the Algorithm and IRL
Take your pick.
By Yusra Siddiqui