Nayiri Mampourian
Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!
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I Have These 15 Under-$50 Gifts Bookmarked and Ready to Go
By Nayiri Mampourian
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I'm Taking All My Winter Outfit Inspo From These 16 Net-a-Porter Items
Sponsor Content Created With Net-a-Porter
Chocolate brown galore.
By Nayiri Mampourian
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30 Fall Classics I Can't Stop Thinking About
Including a leather bomber jacket, slouchy suede bag, and pieces that will add bold pops of red to your wardrobe.
By Nayiri Mampourian
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Patrick Ta Beauty's Rima Minasyan Spills Her Armenian Beauty Secrets
I'm aggressively taking notes.
By Nayiri Mampourian
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I Scoured Nordstrom for Hours—These 96 Trending Pieces Are My Favorite
By Nayiri Mampourian
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The Ultimate Holiday Gift Guide for Finding Exactly What You Need
Easy-peasy.
By Nayiri Mampourian
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These Summer Looks Are Trending From the East Coast to the West Coast
Stylish outfits right this way.
By Nayiri Mampourian
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These Affordable Ribbed Knit Pieces Are Having a Moment This Summer
In every color imaginable.
By Nayiri Mampourian
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We Found 64 of the Best (and Most Affordable) Summer Pieces so You Don't Have To
64 Trendy and Affordable Summer Wardrobe Must-Haves
By Nayiri Mampourian
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64 Warm-Weather Pieces Editors Are Running (Not Walking) to Buy
There's something at every price point.
By Nayiri Mampourian
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Shop With WWW Is on Now! Don't Hit Snooze on These Exclusive Deals
From Luisa Via Roma and The RealReal, just to name a few…
By Nayiri Mampourian
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I'm Adding This Diamond Collection to My Holiday Wish List Stat
The best gift, IMO.
By Nayiri Mampourian
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Out of All My Open Tabs, These 30 Fall Essentials Are Going Straight to My Cart
Happy girl, happy shopping.
By Nayiri Mampourian
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25 Father's Day Gifts That'll Make You the Favorite Child
For any dad figure on your list.
By Nayiri Mampourian
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Spring Has Sprung, and There Are So Many Things I Want in My Cart ASAP
It helps that they're all affordable.
By Nayiri Mampourian