Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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I Spent 4 Days in Paris—Here's Everything I Packed and Wore
Looking chic was the goal.
By Maxine Eggenberger
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It's True—These Sandal Colours Go With Absolutely Everything
Six hardworking shades.
By Maxine Eggenberger
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These 9 Autumn Shoe Trends Tell Me You're a Fashion Person
Fun and fabulous.
By Hannah Almassi
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I’m Not Anti-Shorts, But I Definitely Prefer Wearing These 6 Stylish Alternatives
Top-notch stand-ins.
By Maxine Eggenberger
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7 Chic, Low-Effort Outfits That Centre Around Basic Vest Tops
Anyone can wear them.
By Maxine Eggenberger
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6 Pretty Tops Fashion People Are Wearing With Skirts, Jeans and Trousers This Summer
Pick your player.
By Maxine Eggenberger
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3 Sandals Our Editors Think Feel a Little Dated Now, and 6 That Are Much Fresher
Do you agree with their choices?
By Maxine Eggenberger
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I'm All About the Understated-Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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I Thought I Had No Clothes, But I Own Everything I Need for These Easy Summer Looks
You probably do, too.
By Maxine Eggenberger
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These 9 Simple Pieces Create the Most Sophisticated Summer Capsule Wardrobe
Chic upon chic.
By Maxine Eggenberger
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It's Giving Paris—26 Amazon Buys French Women Would Be All Over
A chic capsule.
By Maxine Eggenberger
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How to Build a Capsule Wardrobe That Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
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It's True—Kaia Gerber's French-Looking Outfits Can Easily Be Copied for Less Than £100
Prime Day is really delivering this year.
By Maxine Eggenberger
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No Lie—My Chic, Expensive-Looking Earrings Are Actually From Amazon
Compliment-inducing accessories.
By Maxine Eggenberger
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Looking Chic at the Airport Is Possible—6 Outfits for Summer Flying
Looks worthy of an upgrade.
By Maxine Eggenberger