Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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10 Timeless and Elegant Outfit Formulas French Women Will Rely On This Year
Chic looks in 3, 2, 1.
By Maxine Eggenberger
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8 Outfits That Will Make It Look Like You Have a Whole New 2025 Wardrobe Without Spending a Penny
I'm not kidding.
By Maxine Eggenberger
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7 Elevated Basics That Will Make Your Leggings Look Very Chic This Season
Easy but elegant styling.
By Maxine Eggenberger
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Black Boots Never Go Out of Style—29 Pairs You'll Want to Wear Forever
From ankle to knee-high.
By Maxine Eggenberger
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How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now and keep forever.
By Maxine Eggenberger
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12 Understated Luxury Buys You'll Treasure for Years to Come
Invest now, wear forever.
By Maxine Eggenberger
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6 Pretty Colour Trends That Are Overthrowing Brown and Burgundy in 2025
Here come the hues.
By Maxine Eggenberger
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Zara’s Never Looked Chicer—12 Pieces That’ll Be Impossible to Find Come February
I'm not pausing on these.
By Maxine Eggenberger
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I'm Bored of My Leggings—9 Alternatives I'm Wearing Instead to Feel Polished But Still Comfy
They're just as comfortable.
By Maxine Eggenberger
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11 Pieces Later, You've Got the Perfect Cold-Weather Capsule Wardrobe
From a person who hates winter.
By Maxine Eggenberger
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People in Paris and London Convinced Me to Drop Jeans and Boots for This Comfier Trouser-and-Flat-Shoe Pairing
They make it look so chic too.
By Maxine Eggenberger
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These Timeless Candles Will Always Be Considered God-Tier
For good reason.
By Maxine Eggenberger
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Oversized Blazers Are Big News—Here Are 21 We're So Impressed By
It's all about the silhouette this season.
By Maxine Eggenberger
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It's True—This Anti-Trend Boot Style Makes Every Single Winter Outfit Look Elegant
The height of sophistication.
By Maxine Eggenberger
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This £5 Product Makes Worn-Out Suede Boots Look Brand New
It's a game-changer.
By Meghan Blalock