Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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These Smart Capsule-Wardrobe Essentials Will Always Work Hard for You
My no-nonsense edit.
By Maxine Eggenberger
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If You're a Fan of The Row's Handbags, You'll Love This Lesser-Known But Just as Elegant Brand
It's an insider favourite.
By Maxine Eggenberger
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6 Trainer Trends My Colleagues Say Feel "Less Relevant" for 2025
Plus, their suggestions on fresher alternatives.
By Maxine Eggenberger
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6 Elegant Bag Trends I Always See the Most Stylish and Put-Together Women Carrying
Are you one of them?
By Maxine Eggenberger
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9 Prada Bags That Will Never, Ever Go Out of Style
The proof is in the nylon.
By Maxine Eggenberger
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It’s a Tough Call, But These Are the 6 Jeans Trends Our Editors Are Swerving This Year
Plus, the six they're wearing instead.
By Maxine Eggenberger
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The Classic High-Street Items That Deserve a Place in Your Forever Wardrobe
They all look so luxe.
By Maxine Eggenberger
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9 Shoes Fashion People Always Wear With These Anti-Skinny Jeans
The perfect pairings.
By Maxine Eggenberger
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I've Done the Research—These Are the 7 Best Trainer Styles to Wear With Jeans
One editor's expert selection.
By Maxine Eggenberger
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Jeans Trends Come and Go But Straight-Leg Pairs Are for Life—7 Ways Fashion People Style Them
A masterclass.
By Maxine Eggenberger
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11 Simple Outfits Fashion People Will Wear With Their Favourite Jeans This Season
Combinations to copy and paste.
By Maxine Eggenberger
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7 Easy Jeans and Flat-Shoe Pairings I'm Stealing From Celebs
From Dakota Johnson to Sienna Miller.
By Maxine Eggenberger
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European Women Have Exceptionally Good Taste—11 Outfits They Wear to Look Classy
Copy and paste.
By Maxine Eggenberger
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I Almost Gave Up Hope of Ever Finding Good Wide-Leg Trousers—Then I Tried This £65 Pair
They're too good not to tell you about.
By Maxine Eggenberger
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5 Blouse Trends Fashion Girls in Paris, London and Copenhagen Wear to Look Graceful
The perfect way to elevate jeans.
By Maxine Eggenberger