Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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9 Stylish Celebrity Outfits You'll Want to Re-Create This Spring
Warm weather, I'm ready for you.
By Maxine Eggenberger
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These 9 Classic Pieces Will Form the Foundation of My 2025 Capsule Wardrobe
Everlasting investments.
By Maxine Eggenberger
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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Leopard Print Is Chic, But Wearing Shoes in This Alternative Print Tells Me You're an Elite Fashion Person
Trendy but also sort of timeless.
By Maxine Eggenberger
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White Trainers Will Never Be Out, But These 7 Colours Are Officially In for 2025
Did your favourite make the cut?
By Maxine Eggenberger
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27 High-Street Bridesmaid Dresses I'd Genuinely Love to Wear
So pretty.
By Maxine Eggenberger
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9 Easy Dress-and-Trainer Outfits Fashion People Swear By for Spring
Our new favourite two-part outfit.
By Maxine Eggenberger
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Cynthia and Pamela Wore the One Shoe Trend I Always See On Elite Fashion People to the BAFTAs
I know you're stylish if you're also wearing these.
By Maxine Eggenberger
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This Elegant Colour Trend Quietly Stole the Show at the BAFTAs
Take note for spring.
By Maxine Eggenberger
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What to Wear to a Wedding: 9 Wedding Guest Outfit Formulas You Can Always Rely On
You've heard it from the experts.
By Maxine Eggenberger
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They're Here—The 15 Most Expensive-Looking Items at Zara Right Now
Hello, spring capsule.
By Maxine Eggenberger
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The Word "Cool" Is Overused, But It Definitely Applies to These 7 Stylish Outfits
Are you ready for all the compliments?
By Maxine Eggenberger
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I’m Going for Casual Elegance—11 Low-Key Yet Classy Outfits I'm Copying This Spring
Totally effortless.
By Maxine Eggenberger
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5 Chic French Women Told Me These Are the Only 2025 Trends They Actually Care About
I'm into all of them.
By Maxine Eggenberger
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7 Anti-Trend Outfits People in London, Paris and Stockholm Rely On All Year Round
Timeless looks for every occasion.
By Maxine Eggenberger