Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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7 Stylish Shoes French Women Deem Essential for Winter
A very particular edit.
By Maxine Eggenberger
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Out of Thousands of High-Street Jumpers, These Are the 29 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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The 16 Affordable Handbag Brands Our Editors Always Recommend
Easier on your bank balance.
By Maxine Eggenberger
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The Easy Outfit Formula Our Editors Plan on Wearing All Winter
Simple yet effective.
By Maxine Eggenberger
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I've Done the Research—These 19 Brands Consistently Deliver the Best Knitwear on the Market
From Arket to ACNE Studios.
By Maxine Eggenberger
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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This Best-Selling Toteme Knit Is Back and Will Make Your Wardrobe a More Luxurious Place
Years later, it's still a firm favourite.
By Maxine Eggenberger
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Out Of Hundreds Zara Coats, I Predict These Designer-Looking Styles Will Sell Out By November
A 10/10.
By Maxine Eggenberger
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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From Hikes in the Highlands to Twirling in Tartan—What Happened When Dior Went to Scotland
Reporting from the north.
By Maxine Eggenberger
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Just In: The Formula for a Truly Easy Winter Capsule Wardrobe
These pieces mean more sleep time.
By Maxine Eggenberger
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My Dream Winter Wardrobe Consists of These 14 Elegant Brands
Knitwear! Coats! Boots!
By Remy Farrell
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Ready for a Handbag Upgrade? Here Are 13 Buzzy Bags Just as Chic as The Row's Margaux
Wish lists at the ready.
By Remy Farrell
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Black Boots Never Go Out of Style—30 Pairs You'll Want to Wear Forever
From ankle to knee-high.
By Maxine Eggenberger
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We Hate to Break It to You, But These 4 Winter Trends Can Look a Bit Cheap
Don't worry—we have alternatives!
By Maxine Eggenberger