Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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7 Chic, Spring-Ready Outfits We'll Be Relying On Throughout March
Bookmark them for later.
By Maxine Eggenberger
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I Thought This "Dated" Skirt Trend Was Over, But Turns Out It's Making a Comeback This Season
Do you still have one hanging in your wardrobe?
By Maxine Eggenberger
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7 Prada Bags That Will Never, Ever Go Out of Style
The proof is in the nylon.
By Maxine Eggenberger
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From Arket to The Row and back.
By Maxine Eggenberger
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From Fresh It Bags to Hot Brands, These Are the Moments, Trends and Items Defining Luxury This Spring
An in-depth report.
By Maxine Eggenberger
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I've Done the Research—These Are the 8 Best Shoes to Wear With Midi Dresses in Spring
Classics and surprises alike.
By Maxine Eggenberger
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These Are the 6 Trainers Stylish People Will Wear On Repeat This Spring
Get your kicks.
By Maxine Eggenberger
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From Saint Laurent to Miu Miu—6 Designer Loafers Fashion People Can't Stop Wearing Right Now
An investment you'll never regret making.
By Maxine Eggenberger
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7 Spring Trouser Trends That Will Make Your Capsule Wardrobe Much Chicer
Ready your shoes!
By Maxine Eggenberger
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The 16 Affordable Handbag Brands Our Editors Always Recommend
Easier on your bank balance.
By Maxine Eggenberger
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7 Elevated Shoe Trends That Work With Every Type of Spring Outfit
The perfect footwear capsule.
By Maxine Eggenberger
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Everyone With Stylish Taste Will Be Wearing These 7 Spring Colours
A premonition, not a prediction.
By Maxine Eggenberger
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The Spring/Summer 2025 Fashion Trends That Actually Matter Now
It's time to talk about the new season.
By Maxine Eggenberger
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger