Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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6 Elegant Colours That Will Elevate Basic Blue Jeans Every Single Time
Denim has never looked so good.
By Maxine Eggenberger
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The Elegant Trouser Trend French and Italian Women Wear Instead of Jeans During Spring
Everyone needs a pair, in my opinion.
By Natalie Munro
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A French Woman Walks Into Zara—These 19 Anti-Trend Pieces Will Catch Her Eye
Oui, oui, oui.
By Maxine Eggenberger
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Not Everyone Will Agree, But These Are the 6 Fashion Trends Our Editors Feel Are Outdated for Spring
Our hot take.
By Maxine Eggenberger
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Zara's Officially in Spring Mode—12 Very Chic Pieces That Will Be Impossible to Find Next Week
Genuinely.
By Maxine Eggenberger
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6 Stylish Tops Everyone Will Be Wearing With Jeans, Leggings and Skirts This Spring
Take it from me.
By Maxine Eggenberger
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I've Worked It Out—These Are the 6 Anti-Trend Outfits French Women Always Wear With Jeans
Six outfit formulas to bookmark.
By Maxine Eggenberger
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I'm an Editor Who's Hard to Impress—9 New, Very Chic Pieces That Get a "Yes" From Me
A perfectionist's edit.
By Maxine Eggenberger
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From Flats to Kitten Heels, These Are the 9 Best Shoes to Wear With Wide-Leg Trousers
Exquisite pairings.
By Maxine Eggenberger
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Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
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Dainty Diamonds are Nice, But This Statement Jewellery Trend Eclipsed the Oscars
Hard to miss.
By Maxine Eggenberger
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Congrats, Kendall Jenner—Your A-Line Bob Was the Chicest Hairstyle at the Oscars Afterparty
Enter spring's top short-hair trend.
By Maxine Eggenberger
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People in London Will Live in These Classic, Anti-Trend Outfits This Season
Easy combinations to re-create.
By Maxine Eggenberger
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The Classic, Chic and Practical Tote Bags I'd Never Kick Out of My Wardrobe
They're always welcome on my wish list.
By Maxine Eggenberger
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The Best High-Street Pieces We've Seen on Instagram This Week
Your ready-made wish list.
By Maxine Eggenberger