Kristen Nichols
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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The 5 Most Important Trends to Wear in 2025, According to WWW Editors
The fashion team weighs in.
By Kristen Nichols
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Denim Shirts Are the Low-Key Wardrobe Staple Every Editor Owns—6 We Recommend
From classic versions to Western styles.
By Kristen Nichols
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This Is the Cool Way to Wear Denim-Shirt Outfits in 2025
Here's how fashion people are styling it.
By Kristen Nichols
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These Are the 14 Most-Wanted Handbag Brands of 2025
The ones winning out.
By Kristen Nichols
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I'm a Fashion Editor and Can't Get Over These 30 Cool Nordstrom Finds
New Year refresh.
By Kristen Nichols
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I Scrolled Through Net-a-Porter, Zara, and Sephora—Here's Everything I'd Buy
By Kristen Nichols
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The Coat Trend That Will Dominate This Winter
There's one for every price point.
By Kristen Nichols
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The Trends Set to Define 2025 Fashion
This is how style will shift.
By Kristen Nichols
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Every Cool Fashion Person I Know Is Buying These 7 Things for 2025
Here's what the style set is shopping.
By Kristen Nichols
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I'm Convinced That These Are the 10 Most Timeless Investment Buys
Forever pieces.
By Kristen Nichols
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9 Simple, Anti-Trend Outfits I'm Going to Rely On in 2025 and Beyond
The backbones of my wardrobe.
By Kristen Nichols
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30 Cool Finds I'm Obsessing Over Right Now
Here's what I have my eye on.
By Kristen Nichols
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15 Low-Key Luxury Bags That Are Timeless, Anti-Trend and Still Peak Cool
If you know, you know.
By Kristen Nichols
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Every Buzzy New Designer Piece to Have on Your Radar
The most investment-worthy pieces.
By Kristen Nichols
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5 Designer Pieces That Will Define Winter 2024
The ones to watch.
By Kristen Nichols