Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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24 Timeless Designer Knits You'll Never Regret Investing In
From Ganni to Khaite.
By Maxine Eggenberger
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I've Created the Perfect 2025 Capsule From M&S With These 20 Expensive-Looking Pieces
Sponsor Content Created With M&S
By Humaa Hussain
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It's Officially 2025 at NET-A-PORTER—6 Next-Year Trends I'm Already Shopping
Sponsor Content Created With NET-A-PORTER
By Humaa Hussain
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The Patent Boot Trend Is Back—These 4 Styles Are Dominating the Runways and the Streets
It's giving dominatrix (in the best way).
By Humaa Hussain
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I'm After a Cosy Yet Chic Outfit—These 7 Jumper-Dress-and-Boot Looks Work
Sign me up!
By Bébhinn Campbell
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9 Simple, Anti-Trend Outfits I'm Going to Rely On in 2025 and Beyond
The backbones of my wardrobe.
By Kristen Nichols
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I Asked 2 MUAs to Create Timeless Winter Makeup Looks—Here’s What They Did
Sponsor Content Created With Dolce & Gabbana
Which is your favourite?
By Humaa Hussain
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15 Low-Key Luxury Bags That Are Timeless, Anti-Trend and Still Peak Cool
If you know, you know.
By Kristen Nichols
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Luxury Purchases Need to Be Worth It—18 New-Season Prada Items That Are Truly Special
Sponsor Content Created With Prada
By Humaa Hussain
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Mulberry Bags Are Completely Timeless—10 Styles Fashion People Will Always Love
You can't go wrong with a classic.
By Emily Dawes
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The Best Jumpers Under £500 That Every Fashion Insider Is Wearing This Season
Which is your favourite?
By Humaa Hussain
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I'm an Editor Who Loves to Be Cosy—12 Chic Pyjama Brands I Always Recommend
My favourite thing to talk about.
By Emma Spedding
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I've Never Regretted Owning (or Wearing) These 4 Chic Jewellery Pieces
To treasure forever.
By Hannah Almassi
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This Is the Most Expensive Item I Own—Here's Why I Think It's Worth It
No regrets.
By Humaa Hussain
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It's True: These Are the 7 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger