Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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Celeb Makeup Artists Told Me Their Favorite Foundations Under $20—Here's the Reveal
They're just as good as their more expensive counterparts.
By Shawna Hudson
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Out of Over 130 Different Chanel Perfumes, These Are the 5 I Rank the Highest
Guaranteed compliments.
By Erin Jahns
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I Spent 2 Hours Shopping the Beauty Section of Nordstrom's Half-Yearly Sale—Here's What to Buy
Good stuff here.
By Erin Jahns
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Celeb Manicurists Say These Are the Best Nude Nail Colors for Every Skin Tone
Plus, here are tips for choosing your perfect shade.
By Erin Jahns
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The Who What Wear 100 Beauty Awards 2024
Welcome to our inaugural beauty awards.
By Erin Jahns
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FYI: You Shouldn't Spend More Than $18 on This Popular Beauty Product
Seriously.
By Erin Jahns
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Thousands of Reviews Later, We Finally Found the Most Effective Shampoos for Hair Growth
Plus, their conditioning soulmates.
By Erin Jahns
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This $325 Perfume Has a Cult Following, But These 10 Dupes Smell Just as Good
For $185 and under.
By Erin Jahns
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The 18 Foundations Celebrity Makeup Artists Always Use on Women Over 40
There are a few unanimous favorites.
By Erin Jahns
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And Now, Everything You Ever Wanted to Know About Laser Hair Removal
I'll never wax or sugar again, TBH.
By Erin Jahns
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It's a Fact: These Best-Selling Nail Colors Look Better on Your Toes
Here are the exact polishes to use.
By Erin Jahns
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This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin
It's like summer in a bottle.
By Erin Jahns
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10 Affordable Drugstore Hair Sprays Celebrity Stylists Actually Use and Love
You heard it here first.
By Erin Jahns
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12 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes
These formulas won't fall flat.
By Erin Jahns
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Say Hello to 'Ôrəbella, Bella Hadid's New Fragrance Line That Editors Are Freaking Out Over
Your new scent obsession awaits.
By Erin Jahns