Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
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Your Stylish Guide to the Alps, Even If You Have Never Skied Before
From where to stay to what to pack.
By Emma Spedding
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Fact: These 13 Retailers Always Deliver Epic Wedding Guest Outfits
Anyone else got so many invites?
By Emma Spedding
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This Affordable Handbag Label Is Like the Zara of the Accessories World
You'll want to bookmark this ASAP.
By Emma Spedding
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The 7 Simple Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
And they're more interesting than thermals.
By Emma Spedding
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Fashion Insiders Can't Get Enough of This French-Girl It Bag
It's so chic.
By Emma Spedding
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All the Iconic Princess Diana Outfits We Want to See on The Crown
From her wedding dress to the cycling shorts.
By Emma Spedding
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M&S Does the Very Best Knitwear, and These 25 Styles Prove It
From cashmere neutrals to cosy stripes.
By Emma Spedding
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I Exclusively Wear Straight-Leg Jeans—These Are the Best I've Tried
From H&M to Agolde.
By Emma Spedding
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I'm Buying All of My Winter Knits From This One High-Street Store
They regularly appear on my Instagram feed.
By Emma Spedding
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5 Autumn Outfit Ideas You Can Try Out This Weekend
For anyone craving a new-season switch up.
By Emma Spedding
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The Experts Have Spoken: These Are the 4 Bra Styles Worth Investing In
The ultimate guide.
By Emma Spedding
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The £45 Sandals That Are as Comfortable as They Are Cool
Long live Tevas.
By Emma Spedding
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PSA: The COS Midi Dress All Our Editors Love Is Now on Sale
It's 30% off!
By Emma Spedding
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I Think Marks & Spencer Has Truly Amazing Shoes Right Now
They are comfortable, too.
By Emma Spedding
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From the Airport to the Streets, See Every Casual Celeb Outfit From Cannes
Plus, shop the looks.
By Emma Spedding