Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
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This Cult British Knitwear Brand Just Landed on Nordstrom
Sienna Miller is a fan.
By Emma Spedding
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Stylish Londoners Have Officially Ditched Dresses for Skirts
The bolder, the better.
By Emma Spedding
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Sorry to My Comfy Flats, But These Heels Are Going to Be Everywhere Next Year
If Miuccia Prada says so.
By Emma Spedding
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I Get Compliments Every Time I Wear This 20-Year-Old It Bag
Like a fine wine, it gets better with age.
By Emma Spedding
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My Friend Wants to Elevate Her 2025 Wardrobe—I Sent Her These 15 Key Buys
Polished style coming right up.
By Emma Spedding
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I'm Telling My American Friends About the Minimalist Brand All the Coolest Brits Already Know About
Influencers love this brand.
By Emma Spedding
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Every Fashion Editor I Know Is in Love With Zara's Sister Brand
The latest collection is 10/10.
By Emma Spedding
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12 Special Under-$200 Finds That Feel Very 2025
Including a key color and standout print.
By Emma Spedding
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These Are the Best Pairs of Chelsea Boots to Shop Right Now—We Did the Research
It's a classic for a reason.
By Emma Spedding
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Italian Girls Can't Get Enough of These Affordable Brands
The "Made in Italy" label is a shorthand for quality design.
By Eva Thomas
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Londoners Know Good Denim — Here Are 7 Looks That Are Popular There Right Now
Denim inspiration for days.
By Emma Spedding
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I'm Still Not Over This Zara Collab With London's Best Stylist
It's practically Harry Styles approved.
By Emma Spedding
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I Always See Stylish Londoners Wearing These 5 Shoes, so I Found Them All at Nordstrom
From boat shoes to riding boots.
By Emma Spedding
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5 Boot Trends Everyone Is Wearing in Europe
From moto boots to burgundy styles.
By Emma Spedding
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Kate Moss Doesn't Do Trends, and Her Paris Looks Prove It
These outfits are textbook Kate Moss.
By Emma Spedding