Eleanor Vousden
Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards. Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle. When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.
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Everyone Always Asks Me Whether They Should Get The Dyson Airwrap or Shark FlexStyle—These Are My Honest Thoughts On Both
I've tried them both.
By Eleanor Vousden
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Zara Just Dropped 6 Expensive-Smelling Fragrance Edits That Could Easily Pass for Designer
And they're so affordable.
By Eleanor Vousden
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21 of the Best Moisturisers for Hydrated and Glowing Skin, According to Experts
Radiance in a bottle.
By Shannon Lawlor
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I Just Tried All of Rhode's Peptide Lip Treatments—Here’s How They Ranked
A lip balm obsessive's take.
By Eleanor Vousden
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Stylists and Editors Agree—These 15 Masks Will Revive Even the Most Damaged Hair
Get ready for shampoo-commercial hair.
By Katie Berohn
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15 Beauty Editors Share Their Most Complimented, Head-Turning Perfumes
Your new signature scent awaits.
By Eleanor Vousden
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I Have Hooded Eyes, and These Are the Eye Makeup Looks That Work for Me
Approved by a makeup artist.
By Eleanor Vousden
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This Is the Product Victoria Beckham Uses for Her Signature Smokey Eye
It's going straight in my basket.
By Grace Lindsay
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These Viral Makeup Palettes Never Fail to Make My Skin Look Filtered IRL
Which one will you pick?
By Eleanor Vousden
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I've Tried Tonnes of Hair Tools, But This One Has Become a Non-Negotiable in My Routine
I won't use anything else.
By Eleanor Vousden
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Sofia Richie Grainge's Manicurist Says These Are the Chicest Nail Colour Trends You Can Wear in 2025
A shortcut to looking expensive.
By Eleanor Vousden
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I'm Seriously Fussy, But These Are the 17 Best Festive Candles This Year
'Tis the season for delicious scents.
By Shannon Lawlor
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Trust Me: These 5 Beauty Trends Are Set to Make a Major Comeback in 2025
Watch this space.
By Eleanor Vousden
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We Tested All the Best Round Brushes for a Voluminous, Bouncy Blowout at Home
Like you just stepped out the salon.
By Shawna Hudson
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They Say This New Acne-Scarring Treatment Works Wonders—I Put It to the Test
My honest thoughts.
By Eleanor Vousden