Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I'm a Creative Director in London and Travel to Paris and NYC Often—These Are My True Staples
Versatile and chic must-haves.
By Bobby Schuessler
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I'm a Shopping Director, and I Want Everyone to See These 57 New Fall Items
Stunning coats and sweaters ahead.
By Bobby Schuessler
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I'm a Stylist and Content Creator That Loves Madewell—I'm Adding These 11 Staples to My Closet
Perfect fall picks.
By Bobby Schuessler
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I Think These 5 H&M Items Will Make Any Autumn Wardrobe Feel Even Chicer
Knits, denim, jackets and more!
By Bobby Schuessler
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It's a Trick! A Podiatrist Says These Shoes Are Bad for Your Feet
They can easily lead to ankle sprains.
By Bobby Schuessler
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Nordstrom Just Launched a Major New Sale—These 40 Discounted Items Will Elevate Your Fall Wardrobe
Incredible deals ahead.
By Bobby Schuessler
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Yes! Banana Republic's 40%-Off Friends & Family Sale Is Here—These Fall Items Are So Elevated
New merchandise is already on sale!
By Bobby Schuessler
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I Think These 28 H&M Items Will Make Any Fall Wardrobe Feel Even Chicer
Sweaters, denim, jackets, and more!
By Bobby Schuessler
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Yes, These 32 Early Fall Nordstrom Items Will Sell Out by October
Jeans, knits, boots, and more.
By Bobby Schuessler
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If a Parisian Made a Fall Shopping List, These 35 Nordstrom Items Would Make the Cut
Such chic pieces.
By Bobby Schuessler
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Emily Ratajkowski Wore a Classic $70 Banana Republic Shirt for a Night Out in NYC
Elegant and chic.
By Bobby Schuessler
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Anine Bing's Chic New Bag Will Be Everywhere This Fall
So gorgeous.
By Bobby Schuessler
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The Coolest Fall Staples Are at H&M, Abercrombie, and Madewell—You'll Love These 35
Chic sweaters, jackets, and more.
By Bobby Schuessler
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This Is Your Last Day to Shop Nordstrom's Big Sale—40 Chic Items Not to Miss
Last-chance items.
By Bobby Schuessler
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My Friend Wants to Start Looking at Fall Fashion—I Sent Her These Finds From H&M, Madewell, and Abercrombie
From jackets to sweaters.
By Bobby Schuessler