Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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Fashion People Adore Celine's First Lipstick, and Yes, the Range Is Now Expanding
The most glorious shades.
By Bobby Schuessler
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I'm a Shopping Director—These Pieces Are Fantastic Gift Ideas for Valentine's Day
Beautiful selects ahead.
By Bobby Schuessler
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I'm Helping My Friend Build Her 2025 Wardrobe—I Suggested These Nordstrom Sale Items
Modern selects ahead.
By Bobby Schuessler
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I Styled 5 Nordstrom Outfits for Under $400 to Wear in 2025
Easy and elevated looks.
By Bobby Schuessler
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I'm a Fashion Person in NYC—These Are the 7 Elevated Items on My 2025 Shopping List
Chic picks ahead.
By Bobby Schuessler
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4 Beautiful Basics to Elevate Your Closet in 2025
Elegant and versatile picks.
By Bobby Schuessler
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I'm a Shopping Director—47 New Items That I Think Are Next-Level Chic
From beautiful coats to gorgeous bags.
By Bobby Schuessler
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I'm a Former Nordstrom Buyer Who Just Went to London—These Are the Items I Saw Everywhere
Chic looks ahead.
By Bobby Schuessler
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If a Fashion Person Is Wearing Skinny Jeans in 2025, It's With These 4 Elegant Basics
Yes, they're back!
By Bobby Schuessler
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Banana Republic Has the Best 2025 Staples—20 Styles You Won't Regret
Versatile and chic must-haves.
By Bobby Schuessler
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The Pretty Shoe Trend Fashion People Are Wearing With Leggings
Elegant and chic.
By Bobby Schuessler
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I Own a Fashion Label—These Are the 2025 Trends That Will Make Any Wardrobe Chicer
By Bobby Schuessler
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These 29 Nordstrom Items Are Chic and Fresh—You'll Wear Them So Much in 2025
Wardrobe builders ahead.
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These Are the 7 Trends I'll Wear More in 2025
Modern looks ahead.
By Bobby Schuessler
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This J.Crew Cashmere Sale Rarely Happens—These Gorgeous Styles Are Up to 50% Off
Amazing deals.
By Bobby Schuessler