Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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I'm Giving the Shoppers What They Want—31 Chic Items From Zara, J.Crew, Nordstrom, and COS
Pre-spring staples ahead.
By Bobby Schuessler
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I'm a Jewelry Designer in NYC—These Are the Wardrobe Staples I've Worn for a Decade
Elevated silhouettes.
By Bobby Schuessler
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I'm a Fashion Person With Minimalist Style—5 Spring Items I'm Not Wearing Anymore and 5 I Love
Shopping inspiration ahead.
By Bobby Schuessler
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If a Fashion Person Is Wearing Skinny Jeans in 2025, It's With These 5 Elegant Basics
Yes, they're back!
By Bobby Schuessler
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I'm a Former Nordstrom Buyer—These Are the 7 Trends I'll Wear More in 2025
Modern looks ahead.
By Bobby Schuessler
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You'll Look Chic If You Wear J.Crew—38 Amazing Items Worth Seeing
Forward pieces ahead.
By Bobby Schuessler
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The Bag Charm Trend Is Very Me, and Now I'm Trying It on My Sneakers
A vibe.
By Bobby Schuessler
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Louis Vuitton's New Signature Bag Is Here—Hello, It Bag
Cool. Period.
By Bobby Schuessler
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No, I Don't Think These 31 Elevated Nordstrom Items Will Be in Stock by March
Build that spring wardrobe.
By Bobby Schuessler
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I Find Closet Staples at Zara, J.Crew, Banana Republic, Vince, and Madewell—These 30 New Items Are Chic
Sweaters, jackets, suiting, and more!
By Bobby Schuessler
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I Styled 5 Nordstrom Outfits for Under $400 to Wear in 2025
Easy and elevated looks.
By Bobby Schuessler
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32 New Nordstrom Items a Parisian Would Wear in 2025
Elevated and easy picks.
By Bobby Schuessler
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French Women Style Leggings With These Cool Items to Look Chic
Forward looks ahead.
By Bobby Schuessler
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I'm a Shopping Director—These Are the 51 Chic Items I'm Thinking About for 2025
Coats, bags, shoes, and more.
By Bobby Schuessler
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My Friend Asked for Chic Clothing Ideas—I Sent These Items From Revolve, Nordstrom, and Shopbop
Coats, sweaters, jeans, and more.
By Bobby Schuessler