Bébhinn Campbell
Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.
A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.
In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.
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I'm All About Looking Elegant This Year—11 Classy Outfits I've Bookmarked for My Next Night Out
Plan ahead of that reservation.
By Bébhinn Campbell
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I'm 50 and Have Finally Worked Out My Perfect Capsule Wardrobe
Feel free to copy it.
By Bébhinn Campbell
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I Know You’re a Fashion Person If You’re Wearing One of These Pairs of On-Trend Trainers in 2025
The coolest kicks around.
By Bébhinn Campbell
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Jeans Are the Foundation of My Capsule Wardrobe—5 Fresh Ways I'm Styling Them for 2025
Easy-to-copy outfits.
By Bébhinn Campbell
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The Understated Accessory Stylists Use to Make Their Outfits Look More Expensive
It's all in the details.
By Bébhinn Campbell
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Sorry Dresses, I'll Be Wearing These Chic Jeans-and-Boot Outfits From Now Until Spring
Fashion editors' favourite combo.
By Bébhinn Campbell
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I Spoke to the Experts—These 7 Engagement Ring Trends Will Dominate in 2025
You heard it here first.
By Bébhinn Campbell
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Jeans Dominate My Capsule Wardrobe—9 Outfits I'm Relying on Right Now
Fresh inspo this way.
By Bébhinn Campbell
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8 Sophisticated Colour Combinations That Feel So Fresh for 2025
Dynamic duos.
By Bébhinn Campbell
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5 Sophisticated Shoe Trends Zara Is Already Backing in a Big Way This Year
These pairs stopped me mid-scroll.
By Bébhinn Campbell
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Flares Are Officially Back, and They Look Cooler Than Ever With These 5 On-Trend Shoe Styles
Not so retro after all.
By Bébhinn Campbell
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I'm Calling It: These 5 Stylish Shoe Colours Will Lead the Trends in 2025
The runways have spoken.
By Bébhinn Campbell
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9 Chic But Low-Effort Outfits You'll Want to Copy Immediately
I know I do.
By Bébhinn Campbell
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Trousers Are the Backbone of My Wardrobe—4 Chic Trends You Can Easily Wear to Work
Make looking sophisticated your identifier.
By Bébhinn Campbell
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I Thought I Was Over Leggings, But These 6 Outfits Are Making Them Feel Chic Again for 2025
My life just got a whole lot comfier.
By Bébhinn Campbell