Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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These Under-£150 Dresses Will Make You Look Rich and Unbothered
We're all about expensive-looking design.
By Avalon Afriyie
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This Printed Dress Will Always Be a Timeless Summer Staple
A cottagecore dream.
By Avalon Afriyie
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6 Cool-Girl Knitwear Trends That Are Ruling Summer 2022
Light and bright knits.
By Avalon Afriyie
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This Dress Style Is the Easiest Thing to Throw on in Summer
It's all about the shirtdress.
By Avalon Afriyie
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These 28 Expensive-Looking COS Items Could Easily Pass as Designer
Luxury on the high street.
By Avalon Afriyie
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10 Styling Ideas We Have Saved on Instagram to Copy This Summer
Trends that are worth investing in.
By Avalon Afriyie
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& Other Stories Is So Good Right Now—11 New-In Pieces I'm Considering Adding to My Summer Capsule
It's a one-stop shop.
By Avalon Afriyie
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8 French Summer Outfits You Can Always Fall Back On
They're chic and classic.
By Avalon Afriyie
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These 7 Cardigan Outfits Are Super Easy to Style
There's a Parisian spin to them all.
By Avalon Afriyie
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These Hair Accessories Will Make Any Wedding Outfit Look So Much Better
I found so many beautiful ones.
By Avalon Afriyie
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I'm a Dress Girl at Heart, But These Co-Ords Have Won Me Over This Year
They're fast becoming my favourite.
By Avalon Afriyie
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25 Wedding Guest Bags That Are So Much More Exciting Than Boring Clutches
The perfect finishing touch.
By Avalon Afriyie
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All the Dresses I Love Right Now Have This One Thing in Common
All about the décolletage.
By Avalon Afriyie
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I Wish I Could Keep These 8 Lesser-Known Brands All to Myself
But I'll be generous and introduce you.
By Avalon Afriyie
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Trust Me—These Basket Bags Will Look Good With Every Single Summer Outfit
The style of the season.
By Avalon Afriyie