Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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8 Easy and Fashionable Outfit Ideas Perfect for Eid
Modest style at its best.
By Yusra Siddiqui
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Millennials and Gen Z Agree—These 16 '00s Trends Are Making a Big Comeback
Yep, it's true.
By Jess Kelham-Hohler
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I Know You’re a Fashion Person If You’re Wearing One of These Pairs of On-Trend Trainers
These six styles are in, now and forever.
By Bébhinn Campbell
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This Classic French Jacket Style Is Back Again for Another Spring
Never a bad investment.
By Emily Dawes
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Not All Shoes Go With Pencil Skirts, But These 6 Definitely Do
A hard formula to crack, but I've done it.
By Natalie Munro
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I'm Not Totally Against Trainers, But These 11 Outfits Prove Other Shoes Can Look Just as Cool
I'd literally walk miles in these.
By Ava Gilchrist
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Birkin Bags Are More Valuable Than Ever—Here's How to Get Your Hands on One
We'll take two, please.
By Emma Hargadon
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We Were Right—The Oscars Just Confirmed This Pretty Colour Will Rule Spring
I can't wait.
By Ava Gilchrist
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We Spent Months Trying On White T-Shirts—These Are the Absolute Crème de la Crème
The top of the tops.
By Ava Gilchrist
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Makeup Artists Say These 14 Moisturisers Will Tighten, Smooth and Firm Skin
True story.
By Anna LaPlaca
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So You Think Your Shoulder-Length Hair Can’t Create Chic Up-Dos? Allow Me to Prove You Wrong
I'm swept up in these styles.
By Ava Gilchrist
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This Is the Quick-Fix Product I Swear By When I'm Tired But Need to Look Fresh
Cue "you look so rested" compliments.
By Mica Ricketts
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The Kate Moss–Approved Way to Shop Sustainably
According to the supermodel's favourite shopping destinations.
By Emma Spedding
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This Underrated Makeup Tool Is the Secret to Perfect-Looking Lashes
Hint: It's not mascara.
By Giselle La Pompe-Moore
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Bob Hairstyles Suit Everyone—27 Chic Women Who Make Me Want to Cut My Hair
Because short hair looks great on all ages.
By Grace Lindsay