Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Trust Me—This Tailored Top Trend Is The Easiest Way To Elevate Jeans And Skirts
A layering hero.
By Remy Farrell
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Fashion's Elite Have Been Quietly Wearing This Exclusive Piece of Jewellery for 50 Years
Adored down to the bone.
By Ava Gilchrist
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It's True—Everyone Is Suddenly Wearing These Classic '90s Trends Again
Baby, one more time.
By Remy Farrell
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Jennifer Aniston's Glowy Skin Inspired Westman Atelier's New Bronzing Drops—I Had to Try Them
Am I radiant yet?
By Ava Gilchrist
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Fashion People Rate Them, I Walked 20,000 Steps in Them—These IYKYK Sandals Are Worth All the Hype
If you buy one thing this season, I’d make it these.
By Ava Gilchrist
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I Want to Look Put Together Without Trying—This Fresh Shoe Trend Is the Solution
Strap in for chicness.
By Ava Gilchrist
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Not Heels, Not Trainers—The "Outdated" Shoe Trend Fashion People Can't Get Enough Of
You'll need Dutch courage to try them out...
By Ava Gilchrist
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I've Worked It Out—These Are the 9 Chicest Shoes to Wear With Linen Trousers
Flawless pairings.
By Maxine Eggenberger
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This Top Is the Chicest Addition to All Your Summer Jeans and Skirt Outfits
Your jeans will love it.
By Ava Gilchrist
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Attention, Everyone Under 5'4"—I've Found the 6 Chic Skirt Styles Petite Women Are Swapping Their Jeans For
No tailoring required.
By Ava Gilchrist
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The '90s Trouser Trend Chic Women Across Paris Are Wearing Instead of Jeans
They're onto something.
By Ava Gilchrist
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Almost Trainers, Almost Flats—You’ll Either Love or Hate This New Hybrid Shoe Trend
An unexpected combo that just works.
By Ava Gilchrist
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9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy but effective.
By Emily Dawes
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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Cute as They Are, I'm a Little Bored of Ballet Flats—6 Classy and Comfy Styles I'm Eyeing Instead
This way for chic substitutes.
By Ava Gilchrist