Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Cute As They Are, I’m a Little Bored of Ballet Flats—6 Classy and Comfy Styles I’m Eyeing Instead
Chic substitutes, incoming.
By Ava Gilchrist
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Forget the Trends—Experts Say These 9 Nail Colours Will Always Be Popular
Fads come and go, but these shades are forever.
By Grace Lindsay
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I'm a Fashion Editor Who Has Never Shopped at Reformation—These Items Made Me a Convert
Yes, this 'it' piece is worth the hype.
By Ava Gilchrist
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I’ve Been Searching for the Next Big Flat-Shoe Trend—I’m Convinced This Effortless Style Is It
Millennials, brace yourselves.
By Ava Gilchrist
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What to Wear to a Black-Tie Event: 6 Rules If You Have No Idea Where to Start
Because getting the invite can be as daunting as it is exciting.
By Florrie Alexander
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These 7 Chic, Timeless Spring Trends Will Equate to Endless Outfit Compliments
I guarantee it.
By Jess Kelham-Hohler
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This Brand Is One of the Most Exclusive in the World, Whispers Wealth and Will Always Be Chic
In a word: elite.
By Ava Gilchrist
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Some People Say You Can’t Wear This Classic Colour to Weddings—I’m Here to Disagree
Say yes to the (wedding guest) dress.
By Ava Gilchrist
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Fashion People in London and Paris Agree—These 6 Skirt Styles Define Timeless Elegance
Float through spring.
By Florrie Alexander
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16 Low-Key Luxury Bags That Are Timeless, Anti-Trend and Still Peak Cool
If you know, you know.
By Kristen Nichols
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We've Swatched, Tested and Blended Hundreds of Blushers—These 12 Are in Their Own Super League
Our cheekbones don't lie.
By Ava Gilchrist
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I Tried On Hundreds of Flared Jeans Looking for "The One"—These 6 Pairs Are Hot Contenders
Consider me a convert.
By Ava Gilchrist
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This Incredibly Cool Bag Trend Is Cropping Up in Every Major Fashion City—Will It Dethrone Suede?
I think it might.
By Ava Gilchrist
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8 Easy and Fashionable Outfit Ideas Perfect for Eid
Modest style at its best.
By Yusra Siddiqui
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Millennials and Gen Z Agree—These 16 '00s Trends Are Making a Big Comeback
Yep, it's true.
By Jess Kelham-Hohler