
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
6 Expensive-Looking Shoe Color Trends That Will Go Viral This Year
See ya later, black shoes.
By Allyson Payer
-
Kylie Jenner Knows That Wearing This Rich Denim Trend With This Pretty Loafer Trend Is the Move
Follow suit.
By Allyson Payer
-
This Sydney Sweeney Outfit Is Top-Notch, But I'd Never Wear Her Jeans in NYC
Hear me out.
By Allyson Payer
-
9 J.Crew Basics I Bought Immediately After Seeing These Elegant Outfits
Consider me inspired to shop.
By Allyson Payer
-
The Pretty 2025 Color Trend That'll Dethrone Burgundy Just Got a Major Endorsement
A celebrity endorsement, that is.
By Allyson Payer
-
Hailey Bieber Wore the Jean Color and Shoe Trend Combo That'll Be Everywhere This Spring
She nailed it with this Aspen outfit.
By Allyson Payer
-
Olivia Rodrigo Wore Anti-Skinny Pants With the Classic Sneaker Trend That's Making a Comeback
PSA: They're only $55.
By Allyson Payer
-
Shopbop's Sale Section Is an Extra 25% Off—19 Cool Things I Added to My Cart for Future Spring Use
Hurry!
By Allyson Payer
-
If You Love the '90s and French Style, These 8 Outfits Will Speak to You
The best of both worlds.
By Allyson Payer
-
8 Trends the Fashion Crowd Is Wearing to the Most Luxurious Ski Resorts in the World
On the slopes and après.
By Allyson Payer
-
Katie Holmes Left White Pants in the Dust for This Pretty Color Trend
Get a pair before spring hits.
By Allyson Payer
-
The Coolest French Woman Says That Skinny Jeans With These Shoes Are In for 2025
I'm taking her word for it.
By Allyson Payer
-
8 European-Girl Sneaker Outfits That Look Undeniably Rich
All courtesy of European women.
By Allyson Payer
-
Kate Middleton Traded Black Leather Pumps for the Color and Material That Are Far Trendier
Trendy yet classic, of course.
By Allyson Payer
-
No Trainers Needed—This Flat-Shoe Trend Makes Leggings Look So Much Prettier
Branch out.
By Allyson Payer