Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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I Tried the Viral J.Crew Pants Everyone's Buying Instead of That $860 It Pair
And they're just as good.
By Allyson Payer
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The 37 Best J.Crew, Zara, and H&M Pieces in All the Trendiest Fall Colors
Everyone loves a color trend.
By Allyson Payer
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5 Everyday Jewelry Trends We'll All Still Be Wearing in 2025
This is good news.
By Allyson Payer
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Dakota Johnson Wore the Lingerie-Inspired Dress Trend That May Replace Sheer Dresses
Shop the "risqué" style.
By Allyson Payer
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The Khaite S/S 25 Show Had Pretty Color Trends, Celebs, and So Many Leather Jackets
The coolest of the cool-girl brands.
By Allyson Payer
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The Reformation Dress Taylor Swift Just Wore to the US Open Is Classic Taylor Swift
And it's still in stock (for now).
By Allyson Payer
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The Reformation Dress Taylor Swift Just Wore to the US Open Is Classic Taylor Swift
And it's still in stock (for now).
By Allyson Payer
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The '90s Sneaker Trend Everyone Is Wearing in Paris Right Now
It's the opposite of Sambas.
By Allyson Payer
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7 Rules for Wearing Cropped Flare Jeans
Don't miss out on this essential denim trend.
By Allyson Payer
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Ralph Lauren's Celeb-Packed Show in the Hamptons Contained These Nine 2025 Anti-Trends
An elegant kickoff to NYFW.
By Allyson Payer
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33 Zara, Madewell, and Reformation Finds That'll Make Your Fall Wardrobe Look Richer
And who doesn't want that?
By Allyson Payer
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Emily Ratajkowski Found the Perfect Shoe Trend to Transition a White Midi Skirt to Fall
No need to retire this popular trend yet.
By Allyson Payer
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Zendaya Wore the Anti-Fall Color Trend That'll Ironically Be Everywhere This Season
In case you're already tired of burgundy.
By Allyson Payer
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6 Fall Shoe Trends That Are Ideal for Travel
Not all are created equal.
By Allyson Payer
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If You Love the '90s and French Style, These 8 Outfits Will Speak to You
The best of both worlds.
By Allyson Payer