Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Surprise! Reformation Is Having a Rare Sale—33 Perfect Pieces I’m Rushing to Order
Wow, it's all up to 50% off.
By Allyson Payer
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Jennifer Lopez Wore the Pretty Shirt Trend That Makes Even Y2K Jeans Look Elegant
We love an elevated J.Lo outfit.
By Allyson Payer
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The Rich-Looking Neutral Color I Keep Ordering Instead of Black
It might be even more versatile.
By Allyson Payer
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Hailey Bieber Just Wore the '90s Sneaker Trend Women in Paris Have Had on All Year
Is it on your radar yet?
By Allyson Payer
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Anne Hathaway's Outfit Made Me Place a J.Crew Order for This Elegant Best Seller Immediately
I love the way she layered it.
By Allyson Payer
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No Special Occasion Needed—6 Designer Bags Fashion People Carry Daily
Don't make me choose a favorite.
By Allyson Payer
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Buckle Up—This Sydney Sweeney–Approved Shoe Trend Will Be Everywhere in 2025
I have proof.
By Allyson Payer
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32 Affordable Gifts Anyone With Expensive Taste Would Actually Like
Trust me. I'm picky.
By Allyson Payer
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13 Elegant Holiday Party Outfit Ideas to Wear All Season Long
Best dressed.
By Allyson Payer
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Gigi Hadid's Skirt Is the Opposite of the Trend Everyone Was Wearing Earlier This Year
A seasonally appropriate shift.
By Allyson Payer
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Elegant Dressers Always Choose This Impractical Yet Chic Coat Color
Jennifer Lopez is one of them.
By Allyson Payer
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Hailey Bieber Wore Trendy Jeans With the Flat Shoe Style Fashion People Quietly Collect
It's an elegant one.
By Allyson Payer
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7 Fancy Items French Women Are Wearing Out at Night
Bonne soirée.
By Allyson Payer
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I'm an Editor Who Only Wears Flats—7 Classic Loafer Outfits I'll Be Copying This Winter
A footwear staple.
By Allyson Payer
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This Is What Fashion People Wear With Sequins so They Don't Look Cheesy
Follow Selena Gomez's lead.
By Allyson Payer