Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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I'm a Picky 30-Something Fashion Editor—These 31 Gifts Would Impress Me
Check this list twice.
By Allyson Payer
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Trust Me: These Are the Luxury Accessories That Are Actually Worth the Money
Forever pieces.
By Allyson Payer
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33 Stylish Home Décor Gifts I'm Buying for My Friends With Chic Spaces
Even the pickiest will approve.
By Allyson Payer
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Emma Stone Wore the Least-Annoying Denim Trend to Pair With Ankle and Knee Boots
Problem solved.
By Allyson Payer
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Gigi Hadid Wore the Color Trend I Would've Never Worn With Black a Year Ago
I was wrong.
By Allyson Payer
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Mary-Kate Olsen Just Wore This Quirky Flat-Shoe Trend With a Classic Mary-Kate Outfit
Another iconic Olsen look.
By Allyson Payer
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8 Nineties Winter Trends That Are on the Verge of Going Viral
Is it 1994 or 2024?
By Allyson Payer
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Pleated Pants Are Everywhere, But Bella Hadid Just Swapped Them for a Fresh '90s Trouser Trend
I might have to copy her.
By Allyson Payer
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So Many of My Favorite Outfits Right Now Include This Flat Shoe Style
I guess it's a sign to buy a pair.
By Allyson Payer
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Alexa Chung Is Pressing Pause on Basic Leather Ballet Flats for This Trendier Style
She's the ballet flats expert.
By Allyson Payer
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Hold the Black Leggings—This Colour Is Much More 2025
Olivia Wilde agrees.
By Allyson Payer
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Olivia Rodrigo Just Wore the Miniskirt-and-Heel Outfit Petite Celebs Swear By
You can't go wrong.
By Allyson Payer
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Hold the Black Leggings—This Color Is Much More 2025
Olivia Wilde agrees.
By Allyson Payer
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Nina Dobrev Just Got Engaged With a Massive Version of the Ring Style Hollywood Loves
My jaw dropped.
By Allyson Payer
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Zendaya Wore the New Denim Jacket Trend That Makes Basics Look More Current
My next purchase has been found.
By Allyson Payer