Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Taylor Swift Just Wore Another Polarizing Boot Trend to a Chiefs Game
You'll love it or hate it.
By Allyson Payer
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Lily Collins Wore the Sporty It Sneakers That Make Sense With Elegant Outfits
They're not just for hiking.
By Allyson Payer
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Katie Holmes Just Wore a Mall-Brand Coat in the Pretty Color Trend That's the New Camel
It's the new neutral.
By Allyson Payer
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8 Buzzy Trends Celebrities Have Worn Over the Past Month
From Rihanna to Hailey Bieber.
By Allyson Payer
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The 36 Most Stunning Fall 2024 Items From The Row, Khaite, Prada, and Toteme
The best of the best.
By Allyson Payer
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Suki Waterhouse Wore Fashion-Girl Boots With the Pretty Jacket Trend That Returns Yearly
Fall, the Suki Waterhouse way.
By Allyson Payer
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Kaia Gerber Just Wore a Classic J.Crew Cashmere Sweater With Leggings and Jeans
It's temporarily on sale.
By Allyson Payer
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7 Pretty Fall Color Trends Everyone Is Wearing in Paris
Autumn is in the air.
By Allyson Payer
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I've Shopped at Reformation for 11 Years—These 27 New Fall Items Will Sell Out First
I guess that makes me a Ref expert.
By Allyson Payer
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Kate Moss and Hailey Bieber Just Wore the Same Leopard-Print It Item in Paris and L.A.
And their styling was completely different.
By Allyson Payer
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Taylor Swift Just Wore the Heel Trend All the French Women Will Be Wearing This Fall
There's already proof.
By Allyson Payer
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Saint Laurent Just Introduced a New Aesthetic Trend for 2025
Ready for a change?
By Allyson Payer
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Of All the Fall Trends, These Are the 7 I'm Actually Buying
Worthy investments ahead.
By Allyson Payer
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Katie Holmes Wore the Skirt Color Trend People Are Trading White Midi Skirts For
Perhaps it's time to move on.
By Allyson Payer
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Sofia Richie Grainge Just Wore the Biggest Leather Jacket Trend of Fall 2024
'Tis the season.
By Allyson Payer