Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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10 Celebrity Jeans Outfits That Just Stopped Me in My Tracks
These are gold.
By Allyson Payer
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7 Flat-Shoe Trends Everyone Is Wearing in Europe
Cobblestone street approved.
By Allyson Payer
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Dakota Johnson Just Wore the Pretty Winter Coat Trend That Makes Jeans Look Rich
Get yourself one.
By Allyson Payer
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I'm an Editor Who Only Wears Flats—7 Classic Loafer Outfits I'll Be Copying This Autumn
Talk about versatile.
By Allyson Payer
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30 Chic Fall Trousers That'll Make You Look Like a Fashion Person
No jeans in sight.
By Allyson Payer
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Gracie Abrams Wore Fall's Most Expensive-Looking Sneaker Trend in NYC With Paul Mescal
It's chic.
By Allyson Payer
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Whenever I Need Something for a Trip, I Order From One of These 6 Brands
Yes, they offer overnight shipping.
By Allyson Payer
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Kate Middleton Paired 2024's Two Biggest It Colors With Winter's Most Coveted Shoe Trend
She's the definition of seasonally appropriate.
By Allyson Payer
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The Celeb Tattoo Artist With a Yearlong Wait List Told Me the Top Fine-Line Trends for 2025
Straight to the source.
By Allyson Payer
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The Byredo Scents That Are Worth the Money, Ranked by Me
Because decisions are hard.
By Allyson Payer
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12 Fall Outfit Ideas Straight From the Streets of London Fashion Week
We can't wait to wear these.
By Allyson Payer
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5 Non-Tacky Ways Fashion People Are Wearing the Leopard-Print Trend
It can be done.
By Allyson Payer
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Emily Ratajkowski Wore the Shoe Color People Used to Never Wear With Black Pants
It's chic now.
By Allyson Payer
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I'm an Amazon-Obsessed Editor: The 36 Best On-Sale Items in Every Category for October's Prime Day
One-stop shop.
By Allyson Payer
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Lily Collins Wore the It Trainers That Make Sense With Elegant Outfits
They're not just for hiking.
By Allyson Payer