
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Cameron Diaz Just Wore the Timeless Bag Trend That Makes Every Outfit Look Affluent
That's the goal, right?
By Allyson Payer
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Gigi Hadid Just Made Mom Jeans Look Brand-New Again in Paris
If anyone can, she can.
By Allyson Payer
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5 Useful Organization Tricks I Learned From Designing My Dream Closet
See the photos.
By Allyson Payer
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10 Things to Buy in March for a More Expensive-Looking Wardrobe
Your monthly shopping list.
By Allyson Payer
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Mikey Madison Just Wore the Reformation Basic Every Smart Shopper Owns
Including this editor.
By Allyson Payer
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5 Anti-Trend Outfit Ideas I'm Stealing From Celebrities This Year
Care to join me?
By Allyson Payer
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I'm Sticking With the Small-Bag Trend—9 Styles That Are Selling Out in 2025
Small but mighty.
By Allyson Payer
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Every Time I Go to L.A., I See Fashion Girls Wearing This Flat-Shoe Outfit to Dinner
Call it casual elegance.
By Allyson Payer
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At Least 3 Celebs Just Wore These Anti-Trend, Anti-Skinny Pants That Go With Every Sneaker Color
I guess it's a thing.
By Allyson Payer
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Jamie Mizrahi's World: The Celeb Stylist's Favorite Red Carpet Look, Most Worth-It Shoe, and Album She Listens to on Repeat
A modern-day style expert.
By Allyson Payer
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This New Pretty Shoe Color Trend Is Going to Be as Popular Among Celebs as Red Shoes Were
Elizabeth Olsen is an early adopter.
By Allyson Payer
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It's Starting to Look Like This Skirt Color Will Upend Last Year's White-Skirt Trend
Ready for a change?
By Allyson Payer
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7 Extremely 2025 Trends I'll Pair With Skinny Jeans and Leggings to Make Their Return Less Scary
Who's with me?
By Allyson Payer
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10 Elegant 2025 Trends the Show Attendees Were Wearing at London Fashion Week
Prepare to be inspired.
By Allyson Payer
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Is It Time to Ditch Our Baby Tees for This 2010s T-Shirt Trend Bella Hadid Just Wore?
Tempting.
By Allyson Payer