Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Angelina Jolie Traded Pumps for the Only Logical Shoe Trend to Pair With Skirts in the Winter
Let's not freeze, okay?
By Allyson Payer
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Zara's Jacket Selection Is the Best It's Ever Been—27 That Are Trendy and Look Expensive
Winter is coming.
By Allyson Payer
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Hailey Bieber Just Wore the Flat Shoe Trend That Makes Jeans Look Classier Every Time
See for yourself.
By Allyson Payer
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Jennifer Lawrence Wore Her Favorite Casual Outfit Trend After Announcing Her Second Pregnancy
It's a good one.
By Allyson Payer
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7 Key Items to Own If You Live Somewhere With Mild Winters
Problem solved.
By Allyson Payer
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6 Anti-Trend Sweaters That the Most Elevated Dressers Will Wear This Fall
It's that time of year again.
By Allyson Payer
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I Just Returned From Paris, and Now, I Want These 33 J.Crew, Zara, and Mango Items
So I can pretend I'm a French woman.
By Allyson Payer
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8 Future It Items From the 2025 Runways That Already Have People Talking
Be ahead of the game.
By Allyson Payer
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Elizabeth Olsen Hit the Airport in Winter's Richest Denim Trend and an It Coat Color
An excellent combination.
By Allyson Payer
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33 Trendy Basics to Buy From J.Crew, Zara, and Mango This Season
Stock up.
By Allyson Payer
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I'm a Millennial Who Doesn't Believe in "Dressing My Age"—Here's My Shopping List RN
Trust me—it's good.
By Allyson Payer
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Sienna Miller's Under-$200 Madewell Dress Is So Chic She Wore It on the Red Carpet
It's somehow still in stock.
By Allyson Payer
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9 Things Fashion People Are Wearing With Sweaters (Besides Jeans)
Think outside the knitwear box.
By Allyson Payer
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Gigi Hadid Wore the '90s Shirt Trend That Makes Light-Wash Jeans More Fall-Friendly
Do as Gigi does.
By Allyson Payer
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Dakota Johnson Just Wore the Pretty Winter Coat Trend That Makes Jeans Look Rich
Get yourself one.
By Allyson Payer