Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Shopbop's Sale Section Is an Extra 25% Off—19 Cool Things I Added to My Cart for Future Spring Use
Hurry!
By Allyson Payer
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The Byredo Scents That Are Worth the Money, Ranked by Me
Because decisions are hard.
By Allyson Payer
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If You Love the '90s and French Style, These 8 Outfits Will Speak to You
The best of both worlds.
By Allyson Payer
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8 Trends the Fashion Crowd Is Wearing to the Most Luxurious Ski Resorts in the World
On the slopes and après.
By Allyson Payer
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Katie Holmes Left White Pants in the Dust for This Pretty Color Trend
Get a pair before spring hits.
By Allyson Payer
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The Coolest French Woman Says That Skinny Jeans With These Shoes Are In for 2025
I'm taking her word for it.
By Allyson Payer
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8 European-Girl Sneaker Outfits That Look Undeniably Rich
All courtesy of European women.
By Allyson Payer
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Kate Middleton Traded Black Leather Pumps for the Color and Material That Are Far Trendier
Trendy yet classic, of course.
By Allyson Payer
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No Trainers Needed—This Flat-Shoe Trend Makes Leggings Look So Much Prettier
Branch out.
By Allyson Payer
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No One in NYC Wears This Anti-Elegant Basic During Winter, But One It Girl Just Changed That
Suki Waterhouse says you can.
By Allyson Payer
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Sydney Sweeney Wore the Pretty Dress Trend Everyone Will Wear Until Linen Season Returns
Just in case you're tired of sweaters.
By Allyson Payer
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This Loud Bag Trend Has Fully Infiltrated European Women's Wardrobes
It makes every outfit better.
By Allyson Payer
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I Just Found 18 Pairs of Heavily Discounted Designer It Flats—Here's Where
It's our lucky day.
By Allyson Payer
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As It Turns Out, 2025's Most Boring Flat-Shoe Trend Looks Perfect With Leggings
A celebrity-approved pairing.
By Allyson Payer
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10 Wardrobe-Improving Things to Buy in January
Your monthly shopping list.
By Allyson Payer