Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The $100 Sold-Out It Sneakers Celebs Are Obsessed With Are Finally Back in Stock
Hurry up and place that order.
By Allyson Payer
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5 Shoe Trends You're Definitely Going to See at the Airport This Winter
Maybe even on your own feet.
By Allyson Payer
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No One Has Closet Space for Outdated Outerwear—5 Coats I'm Tossing by Year's End
Making room.
By Allyson Payer
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It's True—Everyone Is Wearing This Shoe Style With Leggings Again
And we can't get enough.
By Allyson Payer
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We're Always Thinking About Prada—17 New Items We Expect to Go Viral by the End of the Year
A dream haul.
By Allyson Payer
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7 Flat-Shoe Trends Everyone Is Wearing in Europe
Cobblestone-street approved.
By Allyson Payer
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33 Trendy Basics From Reformation, COS, and Aritzia That Are an Immediate Yes
The best of the best.
By Allyson Payer
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Amal Clooney Just Wore 2024's Most Controversial Shoe Trend in the Most 2025 Way
Don't cast this trend aside.
By Allyson Payer
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The Skinny-Jean Trend Chic Women Wear Instead of Baggy Ones on Winter Nights
Nicole Richie gets it.
By Allyson Payer
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Sabrina Carpenter Just Dressed Exactly How L.A. Girls Do When They Visit NYC During Winter
Cozy and colorful.
By Allyson Payer
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Surprise! Reformation Is Having a Rare Sale—33 Perfect Pieces I’m Rushing to Order
Wow, it's all up to 50% off.
By Allyson Payer
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Jennifer Lopez Wore the Pretty Shirt Trend That Makes Even Y2K Jeans Look Elegant
We love an elevated J.Lo outfit.
By Allyson Payer
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The Rich-Looking Neutral Color I Keep Ordering Instead of Black
It might be even more versatile.
By Allyson Payer
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Hailey Bieber Just Wore the '90s Sneaker Trend Women in Paris Have Had on All Year
Is it on your radar yet?
By Allyson Payer
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Anne Hathaway's Outfit Made Me Place a J.Crew Order for This Elegant Best Seller Immediately
I love the way she layered it.
By Allyson Payer