
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Wear This Flattering Dress Trend If You Want to Look More French
Kaia Gerber knows the drill.
By Allyson Payer
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I Just Ran to My Computer to Track Down Jennifer Lawrence's Trendy Flats
That didn't take long…
By Allyson Payer
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Spotted in the Paris Airport: The Coolest Sneaker Trend to Wear With Leggings RN
The perfect pairing.
By Allyson Payer
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This White Lotus It Girl Just Convinced Me to Buy This Jacket Trend to Wear With Flats and Socks
We all want to be like her.
By Allyson Payer
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This Is the Spring Heel Trend Every Chic Dresser in Manhattan Will Wear With Jeans
And it's kind of controversial.
By Allyson Payer
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The Byredo Scents That Are Worth the Money, Ranked by Me
Because decisions are hard.
By Allyson Payer
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Skirts and Dresses in This Pretty Pastel Color Trend Are About to Be Everywhere
Daisy Edgar-Jones is kicking things off.
By Allyson Payer
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This Is the It Bag Everyone With Expensive Taste Has Their Eye on Right Now
Elegant is an understatement.
By Allyson Payer
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Every Cool NYC Girl Will Wear This Pretty Shirt Trend With Jeans and Flats in April
It's a 10 out of 10.
By Allyson Payer
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7 Shoes Everyone Is Wearing With Those Trendy Full Skirts
Pick a pair.
By Allyson Payer
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The 10 Things Everyone With Good Taste Will Buy This April
Your monthly shopping list.
By Allyson Payer
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Jennifer Lawrence Just Wore the New Adidas It Sneakers Everyone Will Buy to Pair With Skirts
With a butter-yellow jacket, I might add.
By Allyson Payer
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Classic Style Is My Default, But I'm Buying These 7 Trendy Items Anyway
Call me curious.
By Allyson Payer
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Light-Wash Jeans Always Look More Expensive When Worn With This Elevated Basic
As seen on Zendaya in Italy.
By Allyson Payer
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This It Girl–Approved Style Will Be *the* Summer Vacation Dress Trend of 2025
Hailey Bieber is aware.
By Allyson Payer