Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The Coolest French Woman Says That Skinny Jeans With These Shoes Are In for 2025
I'm taking her word for it.
By Allyson Payer
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Katie Holmes Wore the Pant Color Trend That London Girls Regularly Swap Jeans For
It's an under-the-radar staple.
By Allyson Payer
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Dua Lipa Just Wore the Controversial Trend Fashion People Are Swapping Tights For
It looks lovely with her new ring…
By Allyson Payer
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Bella Hadid Wore the Affordable Black-Dress Trend Everyone's Wearing With Tights and Boots
How to style it for winter, in a nutshell.
By Allyson Payer
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Katie Holmes Just Wore the Denim Color That Makes Any Jean Trend Look Timeless and Expensive
Effortless and cool.
By Allyson Payer
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This Refined Bag Trend Is on Its Way to Dethroning Shoulder Bags
As seen on Nara Smith.
By Allyson Payer
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After Seeing J.Lo's Outfit, I Placed a J.Crew Order for This Elegant Basic Immediately
I kid you not.
By Allyson Payer
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J.Lo Just Wore the Cardigan Trend I'm Buying From Reformation's Sale Immediately
Après ski–approved.
By Allyson Payer
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Fashion People Know That Wearing Loafers With This Casual Pant Trend Makes Them Look Rich
I will be copying this combo.
By Allyson Payer
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The Sneaker Color Trend Everyone With Expensive Taste Is Buying
Including Lily Collins.
By Allyson Payer
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New Yorkers Know That Wearing This Flat-Shoe Trend With Midi Skirts Makes Them Look Cooler
You can be the judge.
By Allyson Payer
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I Place a Lot of Reformation Orders—These Are the 17 Best Things I Bought This Year
And they're all still in stock.
By Allyson Payer
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Amal Clooney Just Wore 2024's Most Controversial Shoe Trend in the Most 2025 Way
Don't cast it aside.
By Allyson Payer
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23 Fashion and Beauty Finds I've Tried Recently and Can 100% Vouch For
I couldn't gatekeep.
By Allyson Payer
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I Know When Things Will Sell Out, and These Trendy Flats From Zara, H&M, and Mango Are Next
Who needs heels?
By Allyson Payer